AI visibility benchmarking
How often you appear, how you're described and where competitors are recommended instead.
AI Search Optimisation
Get your business found and recommended
in AI search
When buyers ask ChatGPT, Google AI or other AI tools to compare suppliers, products and solutions, the answer often decides who makes the shortlist. We help your business be one of the names recommended – and turn that visibility into enquiries.
- Visibility across ChatGPT, Google AI and more
- Focused on high-intent commercial searches
- Benchmarked against your competitors
- Measured in traffic and enquiries
Search behaviour has changed
Your potential customers are increasingly using ChatGPT, Google AI and other AI-powered search experiences to research products, compare suppliers and find businesses that can solve their problems.
This creates a new visibility challenge. Ranking well in traditional search is still important, but businesses also need to understand whether they are being found, referenced and recommended within AI-generated results.
We help you identify where your business currently appears, which competitors are gaining visibility, and what is influencing those results.
From there, we improve the content, technical signals and external authority that help search engines and AI platforms understand who you are, what you offer and why your business is relevant.
The focus is simple: increasing your visibility at the points where potential customers are researching, comparing and choosing suppliers.
What our AI Search Optimisation covers
A structured programme built around the searches that lead to revenue.
Commercial prompt research
The real questions buyers ask when comparing suppliers, products and solutions in your market.
Competitor and gap analysis
Why competitors are recommended and what's missing from your content, authority or information.
Citation and source analysis
Which websites AI tools rely on in your category, and how to earn a place on them.
Website and content optimisation
Clear, question-led content that AI tools can understand, quote and attribute to you.
Schema and technical improvements
Structured data, crawler access and page structure so AI systems read your site correctly.
Authority building
Mentions, coverage and consistent business information across the sources that matter.
Ongoing monitoring
Regular re-testing and reporting on visibility, AI-referred traffic and enquiries.
Commercial searches, not vanity mentions
Being mentioned when someone asks a general question is nice to see but rarely brings business. We prioritise the prompts buyers use when they're close to a decision – supplier comparisons, "best for" questions, pricing and suitability – because that's where visibility turns into enquiries.
- Supplier and agency recommendations in your sector
- Product and service comparisons
- "Best for" and suitability questions
- Cost, process and implementation questions
238%
increase in AI-driven traffic
Case study: F1 Authentics
Structured optimisation that AI tools picked up
For F1 Authentics, we restructured content and technical foundations so AI chat and overview platforms could understand and reference the site. AI-driven sessions grew by 238%.
Read the F1 Authentics case studyAI Search Optimisation pricing
Start with an audit to see where you stand, or move straight into an ongoing programme.
AI Search Audit & Strategy
from £1,500
Visibility benchmark, commercial prompt research, competitor and citation analysis, and a prioritised action plan.
Ongoing AI Search Optimisation
from £950/month
Content and technical improvements, authority building, monitoring and reporting on visibility, traffic and enquiries.
How it works with your SEO and PPC
AI Search Optimisation isn't a replacement for search marketing. It builds on it – and we manage all three in one team.
- 1
SEO
Strong technical SEO and content are what AI tools draw on. Improvements help both.
- 2
PPC
Paid search captures demand you can see now; AI visibility shapes shortlists earlier in research.
- 3
One view of performance
We report AI-referred traffic and enquiries alongside organic and paid, so budget follows results.
Frequently asked questions
What is AI Search Optimisation?
AI Search Optimisation (also called generative engine optimisation, GEO, or LLM optimisation) is the work of making your business easier for ChatGPT, Google AI Overviews and other AI search tools to find, understand and recommend when people research suppliers, products and solutions.
What is the difference between SEO and GEO?
SEO focuses on ranking pages in traditional search results. GEO focuses on being included and cited in AI-generated answers. They share foundations – crawlable pages, clear content and genuine authority – so we run them together rather than as competing projects.
How do I get my business recommended by ChatGPT?
ChatGPT draws on information it can access and trust. That means clear, consistent information about what you do, content that answers buyers' real questions, structured data, and mentions on independent sources it already relies on. We benchmark where you stand, then work on the gaps that matter commercially.
Can you guarantee our business appears in ChatGPT or AI Overviews?
No. No agency can, and no platform sells that placement. What we can do is improve how AI systems find, interpret and cite your business, and track how often that happens for the searches that matter.
How do you measure AI search visibility?
We test a set of commercial prompts across AI tools, record whether and how your business and competitors appear, monitor the sources being cited, and track AI-referred traffic and enquiries in your analytics.
How much does AI Search Optimisation cost?
An AI Search Audit & Strategy starts from £1,500. Ongoing AI Search Optimisation programmes start from £950 per month. We confirm the scope after a short conversation about your market and goals.
Should we stop investing in SEO or PPC?
No. Traditional search and paid search still drive most commercial demand for most businesses, and strong SEO feeds the sources AI tools draw on. AI Search Optimisation sits alongside them.
Next step
Do you know what ChatGPT says about your business?
Tell us about your business and we'll look at how you appear in AI search for the questions your buyers ask – and where competitors are being recommended instead.
Prefer to talk? Call +44 (0)1227 68 68 98.