F1 Authentics
Ecommerce / motorsport memorabilia
238%
Increase in AI-driven traffic
238% growth in AI-driven traffic through chat-focused optimisation
Product content was restructured around question-led queries, structured data and cleaner metadata so AI assistants could interpret and surface the range. Technical clean-up included removing over 250 toxic backlinks and resolving duplicate content.
- AI Search & LLM Optimisation
- SEO












