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Established 2002

Kent, United Kingdom

International reach

20+ countries · 15+ languages

Performance marketing that delivers measurable business growth

SEO, PPC and AI-powered search performance that increases pipeline, revenue and return on investment for established UK and international organisations.

Years delivering search performance
20+Years delivering search performance
Countries we run campaigns in
20+Countries we run campaigns in
Languages handled in‑house
15+Languages handled in‑house

Selected clients

  • The Royal Marsden Private Care
  • London Specialist Hospitals
  • RealD
  • Private Jet Charter
  • FDS Consult
  • Fire Design Solutions
  • Holemaker Technology
  • Tiles360
  • Be Safe Direct

Who we are

SEO and Google Ads strategies built for performance in the AI search era

ExtraDigital is a UK-based digital marketing agency specialising in SEO and Google Ads management, driving qualified pipeline and return on investment.

We work as an extension of your team, aligning search and paid media strategies to your commercial targets as the search landscape evolves.

Since 2002, we have built long-term client partnerships across the UK and internationally, delivering accountable business growth.

About ExtraDigital
The ExtraDigital team

Results

Reported by clients, not estimated by us

238%

increase in AI-driven traffic

F1 Authentics

257%

increase in organic leads

The Supply Chain Consulting Group

108%

revenue growth from paid social

UFC Collectibles

Search and social performance dashboards shown across laptop, tablet and mobile

AI search

Search marketing built for the future of AI-driven search

Search is changing. AI systems increasingly decide which businesses are shown, summarised, or recommended. Success now depends on clarity, relevance, and proven commercial performance.

  • Search engine optimisation aligned to commercial intent, not vanity rankings
  • Google Ads management focused on efficiency, lead quality and return on spend
  • Ongoing optimisation driven by real performance data
  • Website structure and content designed so AI systems can interpret your value
  • Multilingual search and paid media, supported by in-house language specialists

Case studies

Serious work, measured commercially

F1 Authentics

Ecommerce / motorsport memorabilia

238%

Increase in AI-driven traffic

238% growth in AI-driven traffic through chat-focused optimisation

Product content was restructured around question-led queries, structured data and cleaner metadata so AI assistants could interpret and surface the range. Technical clean-up included removing over 250 toxic backlinks and resolving duplicate content.

  • AI Search & LLM Optimisation
  • SEO
Read the full case study for F1 Authentics

The Supply Chain Consulting Group

Logistics and supply chain consultancy

257%

Increase in organic leads

257% increase in organic leads for a logistics consultancy

An eight-year partnership covering technical SEO, content optimisation and ongoing site health. Work is prioritised each month against commercial objectives rather than rankings alone.

  • SEO
  • PPC & Paid Search
Read the full case study for The Supply Chain Consulting Group

IRIS Software Systems

B2B SaaS / hospitality technology

63%

Of tracked keywords improved

Improving rankings and demo leads with an E-E-A-T led SEO strategy

Service pages were rebuilt around genuine expertise and user experience following Google's March 2024 core update, improving engagement, rankings and the volume of demo enquiries without diluting lead quality.

  • SEO
  • Conversion Rate Optimisation
Read the full case study for IRIS Software Systems

IRIS

B2B SaaS / hospitality technology

138%

Increase in sales opportunities

Scaling organic pipeline in a competitive B2B SaaS market

Intent-led keyword and content strategy, technical platform work and restructured landing pages focused visibility where hotel decision-makers actually buy, targeting sales opportunities rather than broad traffic growth.

  • SEO
  • Digital Strategy & Consultancy
Read the full case study for IRIS

Global B2B SaaS organisation

B2B SaaS, 15 international brands

15

International brands managed

Multi-channel campaigns exceeding annual targets by mid-year

Search, paid and professional network campaigns managed across EMEA, North America and APAC against agreed targets for qualified meetings and pipeline contribution. A mid-year review showed annual benchmarks passed ahead of schedule.

  • PPC & Paid Search
  • Paid Social
  • SEO
  • Analytics & Tracking
Read the full case study for Global B2B SaaS organisation

Global aviation services provider

Private jet charter and air solutions

26%

Increase in profit

Profit up 26% and qualified leads up 48% across search and paid

Moving beyond a strict CPA model gave visibility of true lead quality and revenue impact. Combined SEO and paid activity built a stronger pipeline for jet memberships and corporate charters, and the remit later expanded to the US, France, Italy, UAE and Germany.

  • PPC & Paid Search
  • SEO
  • Analytics & Tracking
Read the full case study for Global aviation services provider

How we work

A clear, accountable approach

  1. 01Understand your business model and lead requirements
  2. 02Analyse search demand and competitive positioning
  3. 03Build or refine SEO and paid search campaigns
  4. 04Measure performance using agreed conversion metrics
  5. 05Improve results through ongoing optimisation
Request a consultation
Two colleagues reviewing campaign performance together

Services

How we help you grow

Work with us on a single channel or across your whole marketing programme. See the full offer on our digital marketing page.

Next step

Prepare your business for AI-driven search

  • Google Premier Partner
  • Microsoft Advertising Partner
  • Since 2002 · 300+ clients