F1 Authentics
238% growth in AI-driven traffic through chat-focused optimisation
Ecommerce / motorsport memorabilia
Digital marketing
A digital marketing agency that looks at the whole commercial picture
ExtraDigital has been running search, paid media and data-led marketing for UK and international businesses since 2002. We combine specialist channel expertise with strategy, analytics and conversion work, so campaigns are judged on revenue and lead quality rather than channel-level vanity metrics.
- Google Premier Partner and Microsoft Advertising Partner
- Ecommerce and B2B lead generation experience
- International and multilingual marketing
- Technical and development knowledge in-house
Specialist channels, run as one commercial plan
Most marketing underperforms for structural reasons rather than tactical ones: paid search buys traffic a landing page cannot convert, SEO grows sessions that never turn into enquiries, or tracking is inaccurate enough that budget decisions are being made on the wrong numbers.
We work across the full journey – demand, click, landing page, enquiry or order, and what happens afterwards. That means the same team can identify whether your next gain comes from better bidding, better creative, better content, a faster site, a stronger offer or a tighter follow-up sequence.
You can appoint us for one specialist service or use us across multiple channels. Either way, the work is planned against your commercial targets and reviewed against them.
Our marketing services
Each service is delivered by specialists who do that work every day, supported by shared strategy, data and conversion expertise.
PPC & Paid Search
Google Ads and Microsoft Ads managed to revenue, ROAS and CPA.
Social Media Marketing
Paid and organic social tied to leads and revenue.
Paid Social
Meta and LinkedIn campaigns run as a performance channel.
SEO
Technical, content and commercial SEO for organic revenue.
AI Search & LLM Optimisation
Visibility as customers search through AI assistants.
CRM & Email Marketing
Lifecycle campaigns that grow repeat purchase and retention.
Conversion Rate Optimisation
More value from the traffic you already pay for.
Analytics & Tracking
GA4, GTM and reporting you can make decisions on.
Digital Strategy & Consultancy
Senior strategic input, planning and audits.
How we work
A straightforward process, built so you always know what we are doing and what it is producing.
- 1
Understand the commercial model
Margins, order values, lead value, sales cycle, capacity and the targets you are accountable for.
- 2
Establish honest measurement
We check tracking and attribution before we recommend spend. Bad data produces confident, expensive mistakes.
- 3
Prioritise the biggest commercial gain
Sometimes that is more paid search. Often it is conversion rate, feed quality, content or retention.
- 4
Build and run the work
Specialists deliver each channel, coordinated so budget, messaging and landing experience line up.
- 5
Review, refine, report
Ongoing optimisation against agreed metrics, with clear reporting and senior input on what to do next.
What clients hold us to
- Revenue and return on ad spend for ecommerce programmes
- Cost per acquisition and lead quality for B2B and service businesses
- Organic visibility that maps to commercial intent, not vanity keywords
- Higher conversion rates from the traffic already being paid for
- Reliable data and reporting that supports budget decisions
- Retention and repeat purchase through CRM and email
Selected client results
The Supply Chain Consulting Group
257% increase in organic leads for a logistics consultancy
Logistics and supply chain consultancy
IRIS Software Systems
Improving rankings and demo leads with an E-E-A-T led SEO strategy
B2B SaaS / hospitality technology
Frequently asked questions
Can we appoint ExtraDigital for a single channel?
Yes. Plenty of clients start with one service – usually PPC or SEO – where the immediate commercial need sits. We work the same way whether we run one channel or eight, and we will tell you if the bigger opportunity is somewhere else.
Do you work with ecommerce, lead generation or both?
Both. Ecommerce work is measured against revenue, margin and return on ad spend; lead generation work is measured against qualified enquiries, cost per acquisition and what actually closes. The metrics differ, the commercial discipline does not.
Do you manage marketing in other languages and markets?
Yes. We have run international and multilingual search and paid media for many years, with in-house language capability rather than machine-translated campaigns bolted on at the end.
How do you report on performance?
Against metrics agreed at the start, tied to your commercial objectives. Reporting covers what happened, what we changed, what it produced and what we are doing next – not a data dump.
How long is a typical engagement?
Most work is ongoing monthly management, because search and paid media reward continuous optimisation. Audits, strategy work and consultancy can be run as standalone projects.
Next step
Tell us about your objectives and we'll tell you where the opportunity is.
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients