Effective PPC Services from ExtraDigital
The PPC Services offered by ExtraDigital are designed to help your business reach its target audience, increase leads or sales, and maximise your return on investment (ROI). We specialise in:
- Global PPC management – multiple territories, multilingual and multiple brands
- B2B Lead generation – aiming for growth in quality leads
- Sales growth with profitable ROI
We provide a custom PPC strategy and can work with a wide range of CRMs, websites and landing page platforms to ensure you have measurable and demonstrable value from your PPC advertising.
We work across multiple PPC platforms and although Google Ads is by the far the most dominant we also work with Microsoft Advertising (formerly called Bing Ads), LinkedIn, Facebook, Reddit, Amazon Advertising, Quora, Baidu, WeChat, Yandex, Yahoo!
ExtraDigital – your PPC advertising agency that focuses on your growth.
Our PPC Services Include
Keyword Research:
Choosing the right keywords is crucial for a successful PPC campaign. We conduct thorough keyword research to identify the most relevant and cost-effective search terms, helping you reach potential customers effectively.
Ongoing we continually monitor and adjust best keywords and maintain comprehensive negative keyword lists.
Ad Creation and Optimisation
Compelling ad copy that captures attention and encourages clicks is critical for best results.
We continuously monitor and optimise the copy and assets (images and links) for your ads to give best performance. Ongoing AB testing is standard to continuously improve.
For ecommerce feed optimisation is an important part of this process.
Bid Management / Audience Refinement
For some types of ads effective bid management is key to staying competitive. We manage your bids strategically, ensuring your ads appear in prime positions while maintaining cost efficiency.
For other types of PPC campaigns we focus on Audience Refinement to get the best click through rates and attract the right people for either leads or sales.
Landing Page Optimisation
Driving traffic is only part of the equation. We also focus on optimising your landing pages to improve conversion rates. We ensure your landing pages are set up to turn visitors into customers. we usually work with your development team on this, but we can provide all design and landing page creation services.
PPC Services – measuring success
Understanding the impact of your PPC campaigns is essential. We ensure there is detailed conversion tracking setup to monitor performance, providing insights into what’s working and where improvements can be made. We will work with you to get proper integration with any CRM (such as SalesForce or HubSpot) or any shop (such as Shopify or Magento) to track best leads or actual sales.
Regular Reporting: We provide transparent, easy-to-understand custom reports that show how your PPC campaigns are performing. Our reports cover key metrics like impressions, clicks, conversions, and cost-per-acquisition, helping you stay informed. But they also provide top level management advice and recommendations.
PPC Services – Proactive management
A good PPC agency should be suggesting new things as new developments happen. For most of our clients we expect to make significant recommendations every few months. This might be about improvements to feed management, or dealing with spam clicks. It might be trying out new types of campaign. It might be trying a different platform. We also provide creative suggestions for new campaign topics.
ExtraDigital think a PPC agency should be proactive, provide regular top level advice and regularly check the leads or sales are good. We can provide standard automated reports – but we provide value with custom reports, strategic insight and recommendations.
Next Step
For more information on our PPC management services, call 01227 68 68 98 or tell us more about your needs below.
FAQs on our PPC services
How much does PPC advertising cost?
This is very variable. We work with some clients globally in very competitive markets, with multiple brands, so budgets here are high. We also work with more modest budgets.
For some very specialised technology/ engineering areas your budget is limited by total global demand for your products or services.
How long does it take to see results from PPC advertising?
PPC campaigns can deliver immediate results as soon as your ads go live. So very fast to see results.
However, optimising a campaign for the best performance may take time as data is collected and analysed to make informed adjustments. Typically, within a few weeks of continuous optimisation all key metrics will improve.
Can PPC work for any type of business?
Yes, PPC can be effective for businesses of all sizes and industries. The key is to tailor the strategy to your specific goals, whether it’s driving brand awareness, generating leads, or increasing sales. However, industries with high competition may require more investment and strategic bidding to achieve desired results.
What should I expect during the first few months of PPC management?
Our PPC Services start with a kick-off meeting to ensure we understand your business goals, also your brand voice and any restrictions on what can and cannot be said. We rapidly produce a PPC strategy and then quickly start refining any existing campaigns or setting up some initial campaigns.
In the first few months, expect a learning period where we gather data on what works best for your campaigns. We’ll refine keyword choices, ad copy, bidding strategies, and landing pages to improve performance. You’ll see ongoing optimisation and incremental improvements as we fine-tune your campaigns based on insights.
How do you ensure that PPC campaigns align with our business goals?
From the start we check our understanding your business goals, whether it’s increasing sales, generating leads, or building brand awareness. From experience, aligning business goals is usually easy. The challenge is ensuring the correct tone of voice for advertising your products / services that matches how your business wishes to position itself in the market. Increased use of AI within PPC platforms pushes ads towards ‘the industry average’ and we work to ensure your ads maintain your correct ‘tone of voice’.
Can you work with unprofitable PPC campaigns?
PPC campaigns are easily measurable and there is no reason to be running unprofitable PPC campaigns. If a performance improvement of 60% would make them profitable, contact us as we can almost certainly help. Historically ExtraDigital have improved campaign performance by well over 40% when starting work. Call (+44) 01227 68 68 98 and we can review your current account and advise on likely improvements.
