PPC Lead generation is great for B2B
PPC is a fast and effective way to bring in sales and leads. You can use targeted PPC marketing to show your PPC ads to a highly relevant audience and get more leads fast for a relatively low cost.
If you are unsure where to start or unsure why your current ads aren’t showing you a return on investment (ROI), contact ExtraDigital, an expert lead generation agency.
Why use a lead generation specialist?
ExtraDigital are a Google Partner with qualified PPC staff. Engaging with a PPC marketing company for lead generation services is the best way to ensure you are making the most out of your B2B PPC strategy.
Online lead generation can be easy if you know what you are doing. Conversion tracking is essential for scalable, profitable campaigns. Where possible we optimise campaigns using full pipeline analyse and will be tracking web forms, phone calls, and retargeted ads across multiple platforms.
We advise on landing pages and provide ongoing AB testing as standard. We have experience working with many CRMs, such as HubSpot and SalesForce- helping you gain full insight and the costs of each stage in the customer sales journey.
ExtraDigital will ensure your campaigns are optimised and that you are not wasting your budget on targeting incorrect locations.
Or, if you have yet to start lead gen through PPC, we will perform thorough research and focus on setting up your campaigns for success.
Get in touch today to find out how we can help with lead generation
Lead Generation Marketing Agency
ExtraDigital has extensive experience with companies of all sizes, from small business lead generation to managing international multi-brand PPC lead generation campaigns.
Ultimately, leads equal sales. We focus on the metrics that matter, aligning your company goals and your PPC goals, so we produce qualified PPC leads at a positive ROI.
How we get Quality Leads from PPC Lead Generation Campaigns
1. Targeted Campaigns
We start by understanding your business, target audience, and goals. Using this information, we create highly targeted PPC campaigns that focus on attracting the right audience. We plan out the campaign strategy based on specific audiences, each with a preferred platform and style of messaging
2. Audiences
Setting up the audiences is a critically important part of lead generation; well focused audiences convert better and provide leads at lower cost. Audiences are becoming more important every year as Google Ads platform changes to more focus on this, and less focus on keywords.
3. Keyword Research
Our team conducts in-depth keyword research to identify the terms and phrases your potential customers are using. And not using, We focus on high-intent keywords—those that indicate a strong likelihood of conversion. This ensures that your ads appear in front of users who are actively searching for solutions you provide. We also research the negative keywords as a large negative keyword list also reduces your cost per lead.
3. Optimized Landing Pages
A successful PPC lead generation campaign doesn’t end with a click—it’s just the beginning. We design and optimize landing pages to ensure they’re aligned with your ads and effectively capture lead information. By focusing on user experience, clear calls to action, and persuasive content, we increase the chances of converting visitors into leads. For some clients we undertake the design and landing page edits – for other clients we provide a detailed brief to your development team. For multilingual landing pages for global campaigns we can provide suggested landing page content in the local language.
4. Continuous Monitoring, AB testing and Optimisation
PPC lead generation is not a set-it-and-forget-it strategy. We continuously monitor your campaigns, analyse performance data to identify what’s working and what can be improved. Through A/B testing, bid adjustments, and ongoing optimization, we refine your campaigns to achieve better results over time.
The above is how we manage the campaigns. we also provide useful management style reports. We can provide detailed reports that give you insight into your campaign’s performance with key metrics such as leads were generated, the cost per lead, and other critical metrics. We like to provide analysis, comment and recommendations which allows you to understand the value of the PPC advertising and make informed decisions moving forward.
Industries and Markets we Serve
Our PPC lead generation services are versatile and can be tailored to suit any industry. Our marketing staff include several engineers and the engineering or technical or pharmaceutical/ medical industries have always been well represented in our clients. We have experience with technical language around areas such as materials testing, cold storage, fire engineering, safety assessments and logistics, as well as software, cyber security and server system, code development tools and business analyst software.
We also have a lot of experience in the luxury goods and services markets – from private jet charter to holidays to art auctions, antiques or memorabilia from sporting events.
Another sector we have worked a lot in is healthcare and for this and some other markets we can cope with the complex legalities of restricted advertising for some services.
Whether your business is in one of the above areas or in something else we’d love to hear from you and help you grow your business through lead generation.
Find out more by calling 01227 68 68 98 or fill out our contact form, and we will be in touch to discuss your requirements.
