PPC Lead generation is great for B2B
PPC is a fast and effective way to bring in sales and leads. You can use targeted PPC marketing to show your PPC ads to a highly relevant audience and get more leads fast for a relatively low cost.
If you are unsure where to start or why your current ads aren’t showing you a return on investment (ROI), contact ExtraDigital, an expert lead generation agency.
Why use a lead generation specialist?
ExtraDigital is a Google Partner with qualified PPC staff. Engaging with a PPC marketing company for lead generation services is the best way to ensure you make the most of your B2B PPC strategy.
Online lead generation can be easy if you know what you’re doing. Conversion tracking is essential for scalable, profitable campaigns. Where possible, we optimise campaigns using full pipeline analysis and will track web forms, phone calls, and retargeted ads across multiple platforms.
We advise on landing pages and provide ongoing AB testing as standard. We have experience working with many CRMs, such as HubSpot and SalesForce- helping you gain full insight and the costs of each stage in the customer sales journey.
ExtraDigital will ensure your campaigns are optimised and you are not wasting your budget targeting incorrect locations.
Or, if you have yet to start lead gen through PPC, we will perform thorough research and focus on setting up your campaigns for success.
Get in touch today to find out how we can help with lead generation
Lead Generation Marketing Agency
ExtraDigital has extensive experience with companies of all sizes, from small business lead generation to managing international multi-brand PPC lead generation campaigns.
Ultimately, leads equal sales. We focus on the metrics that matter, aligning your company goals and your PPC goals so we can produce qualified PPC leads with a positive ROI.
How we get Quality Leads from PPC Lead Generation Campaigns
1. Targeted Campaigns
We start by understanding your business, target audience, and goals. Using this information, we create highly targeted PPC campaigns to attract the right audience. We plan out the campaign strategy based on specific audiences, each with a preferred platform and style of messaging
2. Audiences
Setting up the audiences is a critical part of lead generation; well-focused audiences convert better and provide leads at lower cost. Audiences are becoming more important every year as the Google Ads platform changes to focus more on this, and less on keywords.
3. Keyword Research
Our team conducts in-depth keyword research to identify the terms and phrases your potential customers are using. We focus on high-intent keywords that indicate a strong likelihood of conversion. This ensures that your ads appear in front of users actively searching for solutions you provide. We also research the negative keywords as a large list reduces your cost per lead.
3. Optimised Landing Pages
A successful PPC lead generation campaign doesn’t end with a click—it’s just the beginning. We design and optimise landing pages to ensure they align with your ads and capture lead information effectively. By focusing on user experience, clear calls to action, and persuasive content, we increase the chances of converting visitors into leads. For some clients, we undertake the design and landing page edits – for other clients, we provide a detailed brief to your development team. We can provide suggested landing page content in the local language for multilingual landing pages for global campaigns.
4. Continuous Monitoring, AB testing and Optimisation
PPC lead generation is not a set-it-and-forget-it strategy. We continuously monitor your campaigns, analyse performance data to identify what’s working and can be improved. We refine your campaigns through A/B testing, bid adjustments, and ongoing optimisation to achieve better results over time.
The above is how we manage the campaigns. We also provide useful management-style reports. We can provide detailed reports that give you insight into your campaign’s performance with key metrics such as leads generated, the cost per lead, and other critical metrics. We like to provide analysis, comments, and recommendations that allow you to understand the value of PPC advertising and make informed decisions moving forward.
Industries and Markets we Serve
Our PPC lead generation services are versatile and can be tailored to suit any industry. Our marketing staff includes several engineers, and the engineering, technical, or pharmaceutical/ medical industries have always been well represented in our clients. We have experience with technical language in areas such as materials testing, cold storage, fire engineering, safety assessments, and logistics, as well as software, cyber security, server systems, code development tools, and business analyst software.
We also have extensive experience in the luxury goods and services markets, from private jet charters to holidays to art auctions, antiques, and sporting event memorabilia.
Another sector we have worked extensively in is healthcare, and for this and some other markets, we can cope with the complex legalities of restricted advertising for some services.
Whether your business is in one of the above areas or something else, we’d love to hear from you and help you grow through lead generation.
Find out more by calling 01227 68 68 98 or fill out our contact form, and we will be in touch to discuss your requirements.
