International PPC Services from ExtraDigital
The International PPC Services offered by ExtraDigital are designed to help your global business reach your marketing targets across multiple territories or regions. We often work with multiple members of your team, each responsible for different regions or brands.
When providing global PPC management across multiple territories, multilingual and multiple brands our service as standard includes:
- Reporting by territory, region or country
- Targets by territory, region or country – we recognise not all regions have the same goals
- Campaigns structured as best for the region
- PPC Campaigns in the correct local language(s)
- Most suitable PPC advertising platform for the region(s)
We work with a wide range of landing page platforms or websites and CRMs to ensure you have measurable and demonstrable value from your PPC advertising for each region.
ExtraDigital are a Premier Google Partner. We were the first UK PPC agency to gain Google accreditation and have been providing PPC services for over 20 years.
PPC Services – Proactive management
A good PPC agency should be suggesting new things as new developments happen. For most of our clients we expect to make significant recommendations every few months. This might be about improvements to feed management, or dealing with spam clicks. It might be trying out new types of campaign. It might be trying a different platform. We also provide creative suggestions for new campaign topics.
ExtraDigital think a PPC agency should be proactive, provide regular top level advice and regularly check the leads or sales are good. We can provide standard automated reports – but we provide value with custom reports, strategic insight and recommendations.
International PPC Services – measuring success
We provide data so you can see the impact of your PPC campaigns region by region. Costs of advertising, lead quality and sales potential vary significantly from one global territory to another and different goals may be set for each territory.
Regular Contact and Useful Reporting: Our dedicated account managers keep in contact. We provide regular easy-to-understand custom reports that show how your PPC campaigns are performing. In addition to key metrics these reports also provide top level management advice and recommendations.
Our International PPC Services Include
Multilingual and Regional Keyword Research:
We conduct thorough keyword research by region and where relevant by language. We also consider keyword intent to identify the best keywords for each region. Research is done in the relevant language, as this gives better results compared to just translating keywords.
We continually monitor and adjust best keywords and maintain comprehensive negative keyword lists.
Campaign and Ad Creation
For each region, and where relevant for each language, we produce well targeted ad copy that is engaging and encourages clicks onto the landing page or other action.
We continuously monitor and optimize all the ad copy and assets to give best performance. AB testing is standard to continuously improve across each region.
Audience Refinement and Bid Management
Audiences can very significant from one area of the world to another. We research best audiences and continuously refine the Audiences to get the highest click through rates and attract the best people for leads or sales.
We manage bids on a region by region basis as costs can vary hugely. We continually check regional ROI and keep you updated on the relative performance of each region.
Landing Page Optimization
We also focus on optimizing your landing pages to improve conversion rates. We can provide suggestions for improvements to copy – in the relevant language. We advise on UX and improvements to get higher conversion rates. We can provide all design and landing page creation services – although most of our international PPC client have their own development team who we work with.
Next Step
For more information on our International PPC management services, call 01227 68 68 98 or tell us more about your needs below.
FAQs on our International PPC services
What languages can you work in?
We have worked in over 15 languages. The most common languages we work in are English, Arabic, German, French and Spanish. We have the inhouse skills to handle right to left languages such as Arabic and languages with other character sets such as Japanese – both ad copy and image assets.
Which territories do you work in?
ExtraDigital have provided International PPC services across the globe; from the Americas, to Europe, the Gulf States, MENA, APAC etc.
We often work with US companies providing all their EMEA services as we have good local understanding of the different markets within Europe.
Traditionally we’ve been very strong in the Arabic language and work with many clients marketing into the Gulf States or to Arabic speakers elsewhere.
Can you handle different regional marketing goals?
Yes, most definitely! It is very common that we work with individual marketing managers for each region, with slightly different aims and goals. Our systems and processes are setup well to handle this – we don’t need to treat each region identically.
Can you work with existing PPC campaigns?
Yes. For most large businesses there are existing PPC accounts that we can work with. Our first step is a review – often before starting work. Historically ExtraDigital have improved existing campaign performance by well over 40% when starting work – we can get a rough idea when we review the account.
Call (+44) 01227 68 68 98 and we can review your current account and advise on likely improvements.
