The best Ecommerce PPC platform in the US and Europe is currently Google Ads – and when linked with a well optimised shopping feed this outperforms most other forms of advertising. All online shops serious about growing sales should be using PPC advertising.

Using Ecommerce PPC for higher sales and ROI

Why is PPC an essential advertising method for Ecommerce?

Direct Correlation of PPC spend with Sales

Within Ecommerce, PPC drives sales. You can quickly see its value. You can quickly demonstrate a positive ROI. It is easy to show your advertising budget was spent wisely.

Unlike other forms of advertising that might focus on brand awareness or long-term engagement, ECommerce PPC campaigns are designed to generate immediate sales. This is achieved through highly targeted ads that appear at the exact moment a potential customer is searching for a product or service that your business offers.

With proper tracking setup it easy to see the ROI for different products or categories, so advertising spend can be used to generate highest returns, or to clear stocks.

Granular Targeting and Audience Segmentation

Platforms such as Google Ads and Microsoft Ads allow you to target users based on demographics, location, browsing behaviour, purchase history, and even interests. This level of precision ensures that your ads reach those most likely to convert, reducing wasted ad spend and increasing your ROI.

Additionally, remarketing, a critical component of Ecommerce PPC, enabling you to target users who have previously visited your website but did not make a purchase. By showing tailored ads to these users, you can encourage them to return and complete their purchase, significantly improving conversion rates. Indeed many consumers now wait for these ads to make the purchase.

Product Listing Ads or Shopping Ads

These ads are best linked to a shopping feed that can continuously update prices and availability. These ads feature a product image, price, and store name directly in the search results. When users see exactly what they’re getting—complete with a price and product image—they’re more likely to click through and make a purchase. As part of our PPC management we’d look at ongoing product feed optimisation.

Ecommerce PPC services for tools and building materials — Ecommerce PPC services for B2B2C for tools and building materials

Why partner with ExtraDigital?

We are entirely results-driven, focusing on how we can meet and exceed your sales targets. Our goals align with your goals – we want your products to be flying off the shelves. We are a Google Premier Partner, UK based PPC Agency and have been managing PPC campaigns for over 20 years.

Google Premier Partner

Our shopping ads management doesn’t focus on arbitrary measures. We focus on the click-through rate (CTR) and conversion rate in order to fully focus on your Google merchant store return on investment (ROI).

PPC management for chair company – good product images are important for Ecommerce PPC advertising

Our Ecommerce PPC Experience

We have worked with a wide range of shops from fashion to bikinis, from software to electronics, from high end luxury goods to pet products, from car accessories to air charter. We have a lot of expertise with B2B2C with building materials, engineering products, fire safety and software.

We have worked with stores on different platforms:

Our Staff

Unlike many other agencies, all our account management is carried out in house by our own staff. For some multilingual campaigns we use remote workers for content creation where natural language is important. We are based in the UK but manage global campaigns.

PPC campaigns for craft supplies – large volumes of products or SKUs require good merchant feed management

How we work

All clients have a dedicated client account manager to ensure good communications. A strategic manager will be responsible for the campaign structure, detailed analysis and recommendations.

At the start of work we ensure we gain a full understanding of your products and target customer in order to advertise the products most effectively.

Ongoing we will be undertaking the following work: