Google Ads is currently the best eCommerce PPC platform in the US and Europe. When linked with a well-optimised shopping feed, this outperforms most other forms of advertising. All online shops serious about growing sales should be using PPC advertising.
Using an eCommerce PPC Agency for higher sales and ROI
Why is PPC an essential advertising method for Ecommerce?
Direct Correlation of PPC spend with Sales
Within eCommerce, PPC drives sales. You can quickly see its value and demonstrate a positive ROI. It is easy to show that your advertising budget was spent wisely.
Unlike other forms of advertising that might focus on brand awareness or long-term engagement, ECommerce PPC campaigns are designed to generate immediate sales. This is achieved through highly targeted ads that appear when a potential customer searches for a product or service your business offers.
With proper tracking setup, it is easy to see the ROI for different products or categories, so advertising spend can be used to generate the highest returns or clear stocks.
Granular Targeting and Audience Segmentation
Platforms such as Google Ads and Microsoft Ads allow you to target users based on demographics, location, browsing behaviour, purchase history, and even interests. This precision ensures that your ads reach those most likely to convert, reducing wasted ad spend and increasing your ROI.
Additionally, remarketing, a critical component of eCommerce PPC, enabling you to target users who have previously visited your website but did not make a purchase. By showing tailored ads to these users, you can encourage them to return and complete their purchase, significantly improving conversion rates. Indeed many consumers now wait for these ads to make the purchase.
Product Listing Ads or Shopping Ads
These ads are best linked to a shopping feed that can continuously update prices and availability. These ads feature a product image, price, and store name directly in the search results. When users see exactly what they’re getting—complete with a price and product image—they’re more likely to click through and make a purchase. As part of our PPC management, we’d look at ongoing product feed optimisation.
Why partner with ExtraDigital?
We are entirely results-driven, focusing on how we can meet and exceed your sales targets. Our goals align with your goals – we want your products to be flying off the shelves. We are a Google Premier Partner, UK based PPC Agency and have been managing PPC campaigns for over 20 years.
Our shopping ads management doesn’t focus on arbitrary measures. We focus on the click-through rate (CTR) and conversion rate to fully understand your Google merchant store’s return on investment (ROI).
eCommerce PPC Agency
We have worked with a wide range of shops, from fashion to bikinis, software to electronics, high-end luxury goods to pet products, car accessories to air charter. We have extensive expertise in B2B2C transactions in building materials, engineering products, fire safety, and software.
We have worked with stores on different platforms:
Our Staff
Unlike many other agencies, our account management is carried out in-house by our own staff. For some multilingual campaigns, we use remote workers for content creation where natural language is important. We are based in the UK but manage global campaigns.
How we work
All clients have a dedicated client account manager to ensure good communications. A strategic manager will be responsible for the campaign structure, detailed analysis and recommendations.
At the start of work we ensure we gain a full understanding of your products and target customer in order to advertise the products most effectively.
Ongoing we will be undertaking the following work:
- Optimising product feeds
- Retargeting and remarketing campaigns
- AB testing
- Audience optimisation
- Bid optimisation
- Asset updates
- Regular meetings and calls
We also work with Google Ads, Microsoft Advertising (formerly Bing), Facebook, Twitter, LinkedIn, Amazon, Yahoo!
Find out more by calling 01227 68 68 98 or fill out our contact form, and we will be in touch to discuss your requirements.
