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While person-based advertising offers the potential of more focused advertising producing fewer poor leads, it also comes with certain disadvantages…
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The short answer is Yes. The longer answer is that PPC has become more important in recent years, and if…
How design plays a part in your marketing efforts
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In the digital world, we live in today, effective marketing is crucial for businesses to thrive and succeed. While there…
Why Bid On Your Brand Terms In PPC?
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A lot of people fail to see any reason they should bid on their branded terms - especially if it…
Top 5 Reasons to Combine Your Digital and Physical Marketing
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Both digital marketing and physical marketing have their place in any marketing campaign. While many will focus on one or…
Person-based advertising vs Account-Based Marketing
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Person-based advertising and Account-Based Marketing (ABM) are both strategies that focus on targeting specific audiences, but they differ in their…
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Several of the staff at ExtraDigital have been managing paid search campaigns for over 20 years, from the very start…
5 Reasons Why You Should Use Email Marketing
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There are many different elements to consider when implementing a marketing strategy, meaning it can be tricky to figure out…
Emotional Marketing: Why should you use it?
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Emotional Marketing might sound like a trendy buzzword, but it's proven that consumers like to purchase from real people. Emotional…
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