Be Bold, Go Global
There is a huge international market for UK goods and services; could your business sell more overseas?
Whether you’re already selling abroad or considering expanding, multilingual marketing can help you reach new customers and increase ROI.
However, the world is a big place; where do you start? Which languages do you target, and are there pitfalls to avoid?
Multilingual Marketing from ExtraDigital
ExtraDigital is a Multilingual Marketing Agency that helps businesses identify the right target markets and languages based on real data. We develop with our clients a realistic plan to target each language and audience, including recommending the right mix of digital marketing, including SEO, PPC and Social Media.
Because we have in-house designers, developers and marketers, we can handle all the key aspects, from dedicated language websites to specialist marketing campaigns.
Call ExtraDigital today on 01227 68 68 98
Multilingual Marketing Consultancy
While most clients will have a feel for potential markets they can grow in. We always base our plans and recommendations on solid data and research. By reviewing your data, we can see which languages and regions you should target and with what priority.
For example, you may be selling internationally but find many of your customers are English speakers living overseas. Marketing more to this international English audience would be better than creating language sites for an audience you don’t currently have.
Alternatively, you may discover a pocket of demand related to a set language group, such as Chinese, Arabic, or German. In this case, it makes sense to invest in a dedicated language site and target marketing.
As a Multilingual Marketing Expert, ExtraDigital has honed our skills with over 20+ years of experience in connecting organisations with their audiences overseas. Regardless of the language, we can implement our skills across SEO, PPC, Social Media, and Advertising campaigns.
Can you afford to miss out on the dramatic growth in multilingual markets?
Avoiding Pitfalls
Our multilingual services involve more than translating text. Localisation is key; you need to understand the language, tone, and culture of the audience you want to reach.
Many countries, like China and Russia, have more than one written language, so investing in the right language is vital.
Another common pitfall is not being aware of how language affects text length, which is key for any marketing with limited space. French words, for example, tend to be 25% longer, with common phrases like ‘Buy Now!’ (8 characters in English) being ‘Achetez maintenant!’ (20 characters) in French.
Ultimately, the key to avoiding pitfalls is to understand your audience:
- How do they access the internet, and when
- What search engines and social media do they use
- What tone and content will be appealing
- What trust messages and information are key to buyer conversions
Take Your Marketing International
If you need expert advice and guidance on marketing to international markets, contact ExtraDigital, a trusted multilingual digital marketing agency, on 01227 68 68 98 or tell us more about your business below.
