Plan Your Marketing Moves

A well-planned and executed strategic marketing approach will grow your brand and increase your business in the most cost-effective way possible. Unify your online and offline channels to present a cohesive, holistic plan for your future growth.

With over a decade of experience in various sectors, we can help you understand and put together a comprehensive strategic marketing plan. Our strategic marketing consultants work with you to ensure that every step of this plan is built around your business objectives so that you’ll get the best possible return on investment for your marketing.

Market research
Brand and channel strategy
Branding creatives
PR and social media
Direct and Internet marketing
Search visibility and brand impact

Our marketing services offer:

Transparency
Measurability
Responsiveness
Attribution

Transparency

Using leading industry tools and software combined with our expertise ExtraDigital provide an integrated, transparent marketing strategy. We give our clients clear processes, transparency in results and a partner to work collaboratively with to maximise your leads and sales.

Measurability

We want to really understand your business to ensure we use the right SMART KPIs and performance metrics that will get your business to where you want to be. With a performance-driven and data-informed approach, we proactively advise on the right marketing mix to deliver the best return on your investment.

Responsiveness

The right marketing strategy needs to be flexible and adaptable to change. Our integrated marketing strategy responds to your business requirements and can quickly adapt to market conditions. Underpinning this flexibility is a core strength of solid marketing principles and practices that help to keep the overall strategy always on track.

Attribution

Your customers rarely use just one visit and marketing channel before making a purchase or enquiry. By understanding how your marketing channels work together and at what point in the customer journey they are most powerful, we can ensure the right content is in the right place and at the right time. It’s this approach that makes sure each channel gets the right resource investment to truly maximise conversions.

Brand Strategy

The core concept of brand strategy is relatively simple, but realising and implementing a strategic direction for your brand is far more complex. The core of brand strategy is to place your brand in a unique market position which fully plays to your strengths. External marketing strategists can be invaluable in this exercise as they permit key issues to be identified and addressed in a timely manner.

Our holistic approach to brand strategy includes

Define your current marketing environment (your brand and your competitors’)
Identify a vision for your business and opportunities to realise it
Determining how your brand needs adjustment to fit into this vision
Brand definition to drive further creative and marketing work
Brand guidelines for everything from look and feel to mood and voice

Channel Strategy

This is essential in order to determine how you will reach out to and communicate with your potential customers and clients.

Select the right channels for your optimum target market
Prioritise marketing strategy to the most profitable segments
Refine your message and direction for each marketing channel
Determine the best possible channels for each segment of your target market

To find out how ExtraDigital can help you better understand your brand and form a strategy to move your business forward in an exciting and dynamic new way, give us a call today on +44 (0) 1227 68 68 98.