Bring Your Content To Life
The content you use is critical to the success of your marketing. Everything from online search engine optimisation to logo design and copywriting your brochures and business cards. Content strategy is becoming steadily more critical to successful marketing both online and offline, and in order to help your growth, you need to ensure you have something in place for your business that goes beyond simple blog posts.
- Content must add value to your site and not act as “content stuffing” designed to fill the website with keywords and links.
- Content must be useful to and written for real users rather than search engine crawlers and robots.
- All content must be original and unique, not copied from competitors or repeated from existing search results.
- Use multimedia with entertaining and informative videos and images to attract your users.
- Ensure content is easy to share so visitors can help publicise it for you across social channels and offline.
- Keep content generation aligned with your main brand in terms of quality, tone and style so that users can easily identify and attribute its source.
Content Strategy Services
Our content experts can help you formulate comprehensive and effective marketing content for your business, whether you need consumer-targeted content aimed at viral marketing and social sharing, high-authority content, or technical content and online PR to establish your company as a leading authority in your market sector.
- Video, image and infographic provision and design services
- High-quality technical articles and PR material
- Relationship development with authority websites and bloggers to raise your profile online
- Fun and exciting consumer content to bring your products to life in the minds and imaginations of your target audience
- Everything from high-quality copywriting (in many languages) to graphical design and interactive services like games and shareable apps
To find out how we can help you take your content strategy out of the boardroom and reach out to your prospective customers and clients, contact ExtraDigital today at +44 (0) 1227 68 68 98.
