B2B products or services are often more complex.
Experienced B2B Marketing
Build your authority and drive qualified leads to your business.
B2B Growth Leader with 20+ years driving Revenue, Sales & Market Expansion for our clients.
As a full-service digital marketing agency with over 20 years of experience, we have mastered the art and science of B2B marketing.
Unlike B2C marketing, where decision-making is often impulsive and emotionally driven, B2B marketing requires a strategic, informed approach. We recognise the intricacies of long sales cycles, multi-stakeholder engagement, and the need for compelling value propositions that resonate with highly discerning audiences.
By blending creativity with analytical precision, we craft campaigns that not only engage but also convert, helping businesses achieve sustainable growth.
Marketing Services
What our clients are saying...
Full-Service Digital Marketing for B2B Success
Our full-service approach ensures that every aspect of your digital marketing strategy is covered, including:
Search Engine Optimisation (SEO)
Maximising your online visibility with highly targeted, industry-specific keywords.
Content Marketing
Creating thought leadership content, whitepapers, case studies, and technical articles that educate and persuade.
Pay-Per-Click (PPC) Advertising
Precision-targeted campaigns designed to drive high-quality B2B leads.
Email Marketing & Automation
Nurturing leads with personalised, insightful communications.
Social Media Marketing
Leveraging LinkedIn and other professional networks to connect with key decision-makers.
Website Design & Development
Creating user-centric websites that enhance credibility and drive conversions.
At ExtraDigtial, we create long-term success. Our expertise, honed over two decades, positions us as the trusted partner for organisations large and small.
If you’re ready to elevate your B2B marketing strategy, let’s start a conversation today.
Clients
B2B Expertise Across Key Industries
As a full-service digital marketing agency with over 20 years of experience, we have mastered the art and science of B2B marketing.
Our proficiency in this space is built on a deep understanding of complex industries, coupled with data-driven strategies that deliver real, measurable results.
Engineering
We understand the unique challenges and opportunities within the engineering sector, from technical product marketing to positioning your brand as a thought leader.
Our content strategies, SEO optimisation, and lead generation campaigns ensure your expertise is effectively communicated to decision-makers, project managers, and procurement teams.
Healthcare
With an in-depth understanding of regulatory requirements and the nuances of healthcare marketing, we help medical technology firms, pharmaceutical companies, and healthcare service providers reach key stakeholders.
Our digital strategies are designed to foster trust, compliance, and engagement in an industry where credibility is paramount.
Logistics
The logistics sector demands agile, efficient, and forward-thinking marketing solutions. Whether you need to increase brand visibility, attract new clients, or streamline digital operations, we provide data-driven marketing that optimises lead generation, enhances customer retention, and strengthens competitive advantage.
Construction
Construction marketing requires a firm grasp of B2B relationship-building and a deep understanding of sector-specific challenges. From content marketing to PPC and email campaigns, we drive visibility and engagement for suppliers, contractors, and service providers in this highly competitive industry.
What to do now?
To enquire about our range of B2B Digital Marketing Services complete the contact form below or book a free consultation call with ExtraDigital.
The consultation call will allow us to develop an understanding of your business offering and learn a little about your business in order to offer advice and propose an effective strategy.
What is B2B Marketing
B2B Marketing (business-to-business marketing) follows similar principles to consumer marketing, or B2C (business-to-customer marketing), as it’s also known.
However, there is a difference, which usually comes down to cost. The B2B market involves a more considered purchasing cycle and a longer sales process.
Products and Services in a B2B marketplace can amount to a significant investment for the purchasing business. Business buyers will need a lot of convincing to part with their budget, which they need to ensure is spent wisely.
Things to consider with B2B Marketing
Lead Generation & Nurturing
In B2B Marketing the lead is crucial, and nurturing that lead through a progressive sales funnel is vital to ensure conversion.
Before the innovation of the internet, much of B2B marketing was done on the golf course, schmoozing clients or through cold calling targeted accounts. A salesperson would have the incentive of a commission to ensure they learnt about the target business, developed a trusting relationship with the client and were on hand when they were required, providing the right information at the right time.
B2B marketing has now evolved. Ensuring your marketing function flows naturally through to sales is essential. Some might say it’s more important that the sales process itself.
As a team of highly experienced Digital Marketers, we are adept at generating new leads, qualifying those leads and building a rapport with the leads before handing them over to sales staff. Only then will a salesperson meet the prospect and close the sale.
Our Approach to B2B Marketing
Search Marketing
At ExtraDigital our highly successful search marketing for B2B is based on sound marketing principles that have been the basis of sound business for many years. Not on short-term ‘SEO tactics’.
Successful search marketing for B2B is about attracting the right visitors, (relevant ones), and converting these into leads. The role of a B2B website is not to sell but to generate good quality leads and enrol them into a progressive marketing funnel, that offers the answers and content they are looking for at exactly the right time.
Content Marketing
We all know ‘Content is King’. However, at ExtraDigital we understand that to be King our content needs to be better than anything else available. It needs to be highly relevant to your target audience while being curated for a specific stage of activity within a progressive sales funnel.
In a highly competitive B2B Marketplace it’s crucial for your business to stand out. We help you elevate your content offering to the next level, establishing your brand as an industry leader that provides its followers with valuable insights and helpful advice. This leads to improve brand recognition, increased followers and imperatively highly qualified leads.
The Inbound Approach
Putting your expertise and knowledge on centre stage, we generate compelling content that is highly attractive to your target audience, helping to start them on our tailored journey from stranger to a happy client.
As a Hubspot Partner Agency, we have all the resources to help you along your way, curating tailored content offerings for each stage of the Inbound Methodology. Thus, transforming potential leads into loyal customers and brand ambassadors.
Attract
Create industry-specific content that will resonate with your target audience.
Convert
Offer value to potential clients, incentivise engagement and start the journey.
Close
Utilise specific workflows to nurture a client’s journey and lead potential.
Delight
Transform leads into brand ambassadors by delighting them with continued results.
Get in touch
Please be sure to tell us as much about your project as possible. Once we have received your enquiry, a member of our experienced team will get back to you to discuss your requirements.