B2B products or services are often more complex.
Unlock extra
Book a discovery call today!
B2B Growth Leader leveraging 20+ years experience driving Revenue, Sales & Market Expansion for clients worldwide.
We’re a full-service digital marketing agency with 20+ years of proven success in B2B.
We don’t guess, we apply tested strategies that help businesses generate qualified leads, accelerate sales, and drive consistent revenue growth.
B2B marketing demands a smarter approach. Long sales cycles, multiple stakeholders, and complex buying decisions require messaging that’s clear, compelling, and conversion-focused.
We’ve helped B2B brands break into new markets, scale faster, and dominate their sectors through strategic campaigns backed by data, insight, and creativity.
Looking to drive measurable growth?
We know how to deliver.
B2B Marketing Services
Our Customers Say
You can read below what our clients have to say
Full-Service Digital Marketing for B2B Growth
Our full-service model ensures every part of your digital strategy is aligned to drive real business results, from visibility and engagement to lead generation and conversion.
B2B Search Engine Optimisation (SEO)
Optimise for how real B2B buyer’s search, combining technical excellence, content authority, and keyword strategies built for decision-makers.
Content Marketing for B2B
Create compelling content that educates, builds trust, and positions your brand as a leader, guiding decision-makers through their buying journey.
Pay-Per-Click (PPC) Advertising
Run precision-targeted campaigns that generate qualified B2B leads fast, driving measurable ROI & long-term profit.
Email Marketing & Automation
Nurture prospects with personalised content that shortens the sales cycle and increases conversions.
B2B Social Media Marketing
Engage with decision-makers and grow your brand presence where it matters most.
B2B Website Design & Development
Deliver high-performance, user-focused websites built to convert visitors into leads and clients.
At ExtraDigtial, we create long-term success. Our expertise, honed over two decades, positions us as the trusted partner for organisations large and small.
If you’re ready to elevate your B2B marketing strategy, let’s start a conversation today.
B2B Expertise Across Key Industries
For over 20 years, we’ve helped businesses across complex industries achieve measurable growth through tailored marketing strategies that drive results.
B2B Engineering
We understand the unique challenges and opportunities within the manufacturing and engineering industry, spanning precision engineering, construction, electronics, and beyond.
With deep sector expertise, we develop marketing strategies that you’re your technical excellence into commercial results, reaching decision-makers, project managers, and procurement teams.
B2B Healthcare
With proven expertise in regulatory frameworks and the complexities of healthcare marketing, we help MedTech firms, pharmaceutical companies, and healthcare providers connect with the right stakeholders.
Our digital strategies are built to inspire trust, ensure compliance, and drive meaningful engagement, essential in a sector where credibility is everything.
B2B Logistics
Success in the logistics sector relies on agility, efficiency, and smart digital execution. Whether you’re looking to boost brand visibility, win new contracts, or streamline your online presence, our data-driven marketing strategies drive lead generation, improve customer retention, and sharpen your competitive edge.
Enterprise
Effective construction marketing hinges on strong B2B relationship-building and a clear grasp of industry complexities. From content and PPC to email campaigns, we deliver strategies that increase visibility and engagement for suppliers, contractors, and service providers across this fast-moving sector.
CASE STUDY
Global Leader in Testing, Inspection and Certification (TIC) Services
ExtraDigital successfully manages the German marketing for a global Testing, Inspection, and Certification provider, focusing on lead generation through Paid Search and SEO. Within months, our optimised campaigns delivered high-quality leads at a low cost.
Over the years that we have been doing SEO, we know what works and what doesn’t, and can create a content strategy unique to your business.
What to do now?
To enquire about our range of B2B Digital Marketing Services complete the contact form below or book a free consultation call with ExtraDigital.
The consultation call will allow us to develop an understanding of your business offering and learn a little about your business in order to offer advice and propose an effective strategy.
What is B2B Marketing
B2B Marketing (business-to-business marketing) follows similar principles to consumer marketing, or B2C (business-to-customer marketing), as it’s also known.
However, there is a difference, which usually comes down to cost. The B2B market involves a more considered purchasing cycle and a longer sales process.
Products and Services in a B2B marketplace can amount to a significant investment for the purchasing business. Business buyers will need a lot of convincing to part with their budget, which they need to ensure is spent wisely.
Things to consider with B2B Marketing
Lead Generation & Nurturing for B2B Companies
In B2B marketing, lead quality and conversion are everything. That’s why a strategic, well-executed lead generation and nurturing plan isn’t optional, it’s essential.
Modern B2B marketing demands more than just attracting attention. It requires a seamless handoff from marketing to sales, ensuring prospects are informed, engaged, and ready to take action.
As a results-driven B2B marketing agency, we focus on attracting the right prospects, nurturing relationships through targeted content and multi-channel campaigns, and building trust at every touchpoint.
By the time a lead reaches your sales team, they’re warm, well-informed, and ready to convert. Saving you time, boosting close rates, and accelerating growth.
Our Approach to B2B Marketing
Search Marketing
At ExtraDigital our highly successful search marketing for B2B is based on sound marketing principles that have been the basis of sound business for many years. Not on short-term ‘SEO tactics’.
Successful search marketing for B2B is about attracting the right visitors, (relevant ones), and converting these into leads. The role of a B2B website is not to sell but to generate good quality leads and enrol them into a progressive marketing funnel, that offers the answers and content they are looking for at exactly the right time.
Content Marketing
We all know ‘Content is King’. However, at ExtraDigital we understand that to be King our content needs to be better than anything else available. It needs to be highly relevant to your target audience while being curated for a specific stage of activity within a progressive sales funnel.
In a highly competitive B2B Marketplace it’s crucial for your business to stand out. We help you elevate your content offering to the next level, establishing your brand as an industry leader that provides its followers with valuable insights and helpful advice. This leads to improve brand recognition, increased followers and imperatively highly qualified leads.
The Inbound Approach
Putting your expertise and knowledge on centre stage, we generate compelling content that is highly attractive to your target audience, helping to start them on our tailored journey from stranger to a happy client.
As a Hubspot Partner Agency, we have all the resources to help you along your way, curating tailored content offerings for each stage of the Inbound Methodology. Thus, transforming potential leads into loyal customers and brand ambassadors.
Attract
Create industry-specific content that will resonate with your target audience.
Convert
Offer value to potential clients, incentivise engagement and start the journey.
Close
Utilise specific workflows to nurture a client’s journey and lead potential.
Delight
Transform leads into brand ambassadors by delighting them with continued results.
Clients
Get in touch
Please be sure to tell us as much about your project as possible. Once we have received your enquiry, a member of our experienced team will get back to you to discuss your requirements.