The old-fashioned lead generation techniques are long gone and the digital revolution has ripped apart the B2B rulebook.
One thing that is the same is the end goal, conversions. The bottom line of any B2B lead generation strategy is always the conversions.
What do you need for conversions? Leads. In this Digital Age, acquiring leads isn’t simple. The key to lead generation is a consistent marketing strategy, the right communications at the right time, and the nurturing of industry relationships. Successful B2B lead generation relies on a combination of activities and behaviours that all come together in unison.
ExtraDigital’s Approach
Building solid foundations is important to reaping the benefits of B2B Lead Generation. With these in place, you can capture and convert many leads from your campaigns.
Far too often, we hear horror stories of B2B marketers who have been highly successful at generating traffic but unable to produce a healthy Conversion Rate. What they fail to identify is that the traffic was not the issue; it was the marketing funnel that was at fault. This recipe for disaster leads to high costs and poor results.
We have over 20 years of experience producing highly successful B2B marketing campaigns. The marketing funnel is carefully considered, continually adjusted, and tested to ensure the best performance. We take these steps to ensure competitive CPAs (Cost per Acquisition) for our clients and provide them with an evergreen B2B marketing strategy that continues to deliver strong results.
Perfecting the Marketing Funnel
At ExtraDigital, we know the usual suspects in a poorly performing marketing strategy are forms and landing pages. These two crucial elements of any marketing strategy are often overlooked. Landing Pages and Forms, in particular, can have a huge impact on the success of a campaign, the conversion rate, and overall lead generation results.
Improving the marketing funnel can be tricky, as it requires diligent modification and concise optimisation to iron out the creases and increase potential. You can rely on ExtraDigital to take away the guesswork and quickly highlight the flaws in your marketing funnel. Alternatively, we can tailor innovative campaigns using fresh ideas and forward-thinking to revolutionise your B2B lead generation strategy.
Once the marketing funnel is refined, then it’s time to turn your attention to traffic. Our team can help there, too!
B2B Marketing Strategies
At ExtraDigital, we implement tried-and-tested strategies and add a little creative thinking to produce game-changing results. Over the years, we have seen different trends and techniques come and go; however, these cornerstone strategies have been omnipresent throughout.
Learn More about B2B Marketing
Email Marketing
The key marketing channel has continued to produce fantastic results when implemented correctly. It is a B2B marketer’s ‘go-to’ when formulating a lead generation strategy.
Connect with the right content at the right time
Content Marketing
A leading light in any lead generation strategy. Content Marketing enables you to demonstrate your knowledge, engage new audiences and build brand recognition. This is more an exercise to raise awareness than to directly sell, ensuring your communication is right for the audience and their stage of interaction with your business.
Build recognition and establish authority
Search Marketing
Considered the most valuable ‘long-term’ strategy for B2B lead generation. While the face of SEO has changed over the past few years, it still provides a great opportunity to boost revenue. Again, the key here is the foundation, ensuring a strong building block for other activities (Conversion Rate Optimisation, Content Marketing, Social Media) to springboard from.
Start Ranking in the right Verticals.
Social Media
Social Media can sometimes be seen as a complete loss leader for B2B Companies, and yes, in some cases, it can be. However, if your social strategy can be adapted, allowed to relax, slacken the tie and unbutton that top one, then an audience is waiting. Choose the right platform, and once you engage your target audience, it can be a platform to generate and nurture fresh leads.
Connect on Social Media
What to do next?
B2B lead generation is hard work; we have been there!
So, if you’re disappointed by the results of your current B2B lead gen efforts, then it’s time to try a fresh approach. ExtraDigital has a proven track record of creating highly effective strategies that will empower your business.
Reach out to ExtraDigital today! Complete the form below or call us on +44 (0) 1227 68 68 98
