Pay Per Click is a good way to get quicker results for your organisation at a controlled cost.
Having started from simply paid listing in search results, the PPC model has grown to include many networks, from Google Ads to Social Media. There are also many more ad formats and options available many focusing on different goals, including:
- App promotion ads
- Call-only ads
- Image ads
- In-stream video
- Retargeting ads
- Shopping ads
- Text with or without Ad extensions
With such a choice, Pay per Click has become confusing for many organisations leading to missed opportunities. The solution for this is to outsource Pay Per Click to a London Agency such as ExtraDigital.
Benefits of Using a London Pay Per Click Agency
Successful Pay Per Click campaigns can bring you faster results at a set cost, but they can be resource-intensive to manage.
Pay Per Click campaigns need constant adjustments to make sure budgets are used wisely and good opportunities don’t get missed or overlooked. Many London organisations find that employing someone in-house with the skills required becomes too costly.
Others have found that cutting costs by employing less experienced staff has only led to poorly performing campaigns and skyrocketing costs. Increased costs coupled with poor results are one of the main reasons companies abandon Pay Per Click advertising.
Using a Pay Per Click London agency such as ExtraDigital ensures costs are kept under control while real results are fostered, giving you more time for other pressing tasks.
A common concern about outsourcing is a lack of control, this is never the case with ExtraDigital. Our system of dedicated client managers means you always have an experienced, real person to discuss your requirements and results with, so we always keep pace with you, allowing you to stay in control.
ExtraDigital Pay Per Click London Services
ExtraDigital is a Google AdWords certified partner using Google accredited Pay Per Click managers; in fact, we are one of the first PPC agencies to do so.
What our Pay Per Click services involve:
- Adjust bids and position for the best performance
- Align the campaigns with your goals
- Keep you informed about ways to build on your campaign’s success
- Regularly optimised campaigns with the best keywords, ads, and landing pages
- Run monthly A/B testing of ads, images, landing pages and keywords
- Squeeze the most value from your clicks budget
We also have an in-house creative content team who can create image ads, promotional banners and improve product images for use in shopping feeds.
Pay Per Click London Example Results
For a better understanding of our work, view this PPC Case Study for Protolabs
“I have found ExtraDigital to be a tremendous value, to the point where I recently asked Rachel to revisit our rates and make sure she was charging us enough.
They bring to the table a deep understanding of best practices, but also a practical understanding of the importance to driving the overall business through measurable metrics.
Plus, I really like that they call me out on my flip-flopping and occasional terrible ideas.”
– Matt Lukens, Interactive Marketing Manager, Protolabs
Next Step
ExtraDigital PPC experts will ensure the success of your paid advertising by continuously monitoring your Google Ads Campaigns. To discuss the potential of your PPC advertising, call us at 01227 68 68 98 or fill out the form below.
