If you are looking for fast sales or leads from a German audience – Paid Search is your answer.
ExtraDigital is a certified Google Premier Partner. We have in-house German PPC specialists who can provide complete support from simple consulting to PPC audits and full campaign management.
What our client’s say:
We moved all of our accounts from around EMEA to ExtraDigital and I’m delighted we did. They are responsive, insightful and a pleasure to work with. We always feel like a valued partner of their business, and they are never too busy to help. It’s so much easier for us to coordinate our social now that we have them as an agency, and I would go so far as to say that they are now more part of our team.
-Bobbie Andrews, RealD 3D
Things to consider with German PPC:
- Language: German words tend to be longer than English words, so a direct translation of a word will not work.
- Tone: Direct translation of English ad copy into German will have the wrong tone. PPC ad copy should be created by a native German speaker in order to achieve the right tone.
- Content: Studies show the German audience enjoys descriptive content, alongside modern and high-quality imagery. Getting this balance right is crucial for the market.
We ensure your German Paid Search advertising succeeds by regular monitoring and reporting to you on our optimisation recommendations. We adjust bids, test ad copies and landing pages to find the best possible results for your business and budget.
Our German Paid Search Approach
1. Campaign Strategy and Planning: We begin by developing a comprehensive PPC strategy tailored to your business goals and the German market.
Our team conducts thorough keyword research to identify high-performing German search terms and phrases. We analyse market trends and competitor activity to craft a strategy that ensures your ads reach the right audience effectively.
2. Ad Creation and Localisation: Effective ads are crucial for successful PPC campaigns. Our team creates compelling, culturally relevant ad copy in German for your target audience. We ensure that your ads are not only translated accurately but also adapted to local preferences and search behaviours to enhance engagement and conversion rates.
3. Keyword Management: We manage and optimise your keyword list to ensure that your ads target the most relevant search terms. Our services include keyword research, negative keyword management, and ongoing adjustments to refine your keyword strategy and improve ad performance.
4. Ad Campaign Management: Our team handles all aspects of your PPC campaigns, including ad creation, bidding strategies, and budget management. We continuously monitor campaign performance and make data-driven adjustments to optimise ad spend and improve ROI.
From Google Ads to social media platforms, we ensure your ads are effectively managed across all relevant channels.
5. Landing Page Optimisation: A well-optimised landing page is essential for converting ad traffic into leads or sales. We work with you to create and optimise landing pages that are tailored to your German audience, ensuring a seamless user experience and high conversion rates.
6. Performance Tracking and Reporting: Transparency and actionable insights are key to successful PPC management. We provide detailed performance reports that track key metrics such as clicks, impressions, conversion rates, and cost-per-click. Our reports help you understand the effectiveness of your campaigns and guide strategic decisions for ongoing optimisation.
7. A/B Testing: To continuously improve ad performance, we conduct A/B testing on various ad elements, including headlines, ad copy, and calls-to-action. By testing different variations, we identify what works best for your German audience and refine your campaigns for optimal results.
ExtraDigital can provide you with excellent German PPC services that will benefit your business.
Arrange a call with one of our experts to discuss how our German PPC services can help your business grow.
