At ExtraDigital, we specialise in German paid search services that are meticulously designed to enhance your online visibility, drive qualified traffic, and maximise your advertising ROI in Germany, Austria, and Switzerland. If you are looking for fast sales or leads from a German audience then German paid search is the answer.
ExtraDigital is a certified Google Premier Partner and German Paid Search Agency. We have in-house German Paid Search specialists who can provide complete support from simple consulting to PPC audits and full campaign management.
When working with German Paid Search campaigns, we have seen dramatic increases in impressions, clicks and conversions, all resulting in increased awareness and a significant improvement in ROI.
German Paid Search Services
1. Strategic Campaign Planning: We start by crafting a detailed paid search strategy tailored to your business objectives and the German market.
Our team performs comprehensive keyword research to identify high-value German search terms and phrases. We analyse your competitors and market trends to develop a campaign strategy that ensures your ads reach the right audience effectively.
2. Ad Creation and Localisation: Creating compelling, culturally relevant ads is crucial for success in paid search.
Our native German-speaking team develops ad copy that resonates with your target audience, ensuring that your ads are not only accurately translated but also culturally adapted. We focus on creating engaging headlines and calls-to-action that drive clicks and conversions.
3. Keyword Management: Effective keyword management is key to successful paid search campaigns. We handle all aspects of keyword research, selection, and optimisation.
Our services include refining your keyword list, managing negative keywords, and making ongoing adjustments to improve your campaign’s performance and relevance.
4. Bid Management and Budget Optimisation: Our team expertly manages bidding strategies and budget allocation to maximise your ROI. We continually monitor and adjust bids based on campaign performance, ensuring that your ad spend is used efficiently to achieve the best possible results.
5. Landing Page Optimisation: A high-converting landing page is essential for turning paid search traffic into leads or sales. We collaborate with you to design and optimise landing pages tailored to your German audience, ensuring a seamless user experience and increasing conversion rates. We can provide all copy writing for this.
6. Performance Tracking and Reporting: Transparency and data-driven insights are crucial for optimising your paid search campaigns. We provide detailed performance reports that track key metrics such as impressions, clicks, conversions, and cost-per-click. Our insights help you understand the effectiveness of your campaigns and guide strategic decisions for continuous improvement.
7. A/B Testing: To ensure your paid search campaigns are performing at their best, we conduct A/B testing on various ad elements, including copy, visuals, and calls-to-action. By testing different variations, we identify what works best for your German audience and refine your campaigns for optimal performance.
Things to consider with German Paid Search:
- Language: German words tend to be longer than English words, so a direct translation of a word will not work. The Ad copies will be too long. In fact writing ad copies in the German language is harder than in English due to word length. In our experience this is even more challenging for technical subjects such as engineering, healthcare, medicine or software.
- Tone: Direct translation of English ad copy into German will have the wrong tone. PPC ad copy is best created by a native German speaker and not translated.
- Content: German audience personas are often different to those in (say) the UK. their buying behaviour is different with emphasis on different things; sustainability is often more important than price. This means the offer may need to be presented differently. And different images used.
Client Testimonial
We moved all of our accounts from around EMEA to ExtraDigital and I’m delighted we did. They are responsive, insightful and a pleasure to work with. We always feel like a valued partner of their business, and they are never too busy to help. It’s so much easier for us to coordinate our social now that we have them as an agency, and I would go so far as to say that they are now more part of our team.
-Bobbie Andrews, RealD 3D
Why Choose ExtraDigital?
- Proven Results: We have a track record of delivering measurable results and optimising ad spend for international brands.
- Full-Service Management: From strategy development to ad creation, bid management, and performance analysis, we offer a comprehensive range of German paid search services.
- Native Expertise: Our team of native German speakers has a deep understanding of local search behaviours and preferences, ensuring your paid search campaigns are highly targeted and effective.
Start Your Paid Search Journey with Us
Unlock the potential of your digital advertising with ExtraDigital’s German paid search services. Our expert team is ready to help you drive targeted traffic, increase conversions, and achieve your marketing goals in the German-speaking world.
Contact us today to learn more about how we can tailor a paid search strategy that delivers outstanding results for your business. Arrange a call with one of our experts or call +44 (0) 1227 68 68 98
