Marketing & Web Development for 20+ years

eCommerce

eCommerce – Handling No-Longer Available Products

18 March 2014

If you run an online store you will naturally from time to time have products that are no longer able, however, simply deleting this products …

Impact of choice on eCommerce Profits

31 August 2013

Earlier this week I was re-reading and article on the impact of numbers of choices (the jam study by Sheena Lyengar and Mark Lepper) that …

eCommerce sales are set to exceed £1.85 trillion

12 July 2013

According to eMarketer, global business to consumer eCommerce sales are set to exceed £1.85 trillion in 2017. The report takes into account worldwide markets and …

Successful eCommerce needs a touch of spice

13 May 2013

Online marketing executives of busy eCommerce stores will be busy planning campaigns, analysing keyword lists, adjusting bids and checking the latest key performance indicator ratios. …

Good Friday eCommerce

29 March 2013

Good Friday is a very interesting time for online shops with many seeing huge increases in orders. But what happens when your potential customers are …

eCommerce Saves Christmas

8 January 2013

Positive growth in online shopping has prevented retail sales falling in December, according to the British Retail Consortium (BRC). UK sales this December were up …