Marketing & Web Development for 20+ years
eCommerce
Increasing Checkout Completion
12 May 2015
Attracting customers to your site is the first hurdle. However, keeping the customers interested and to continue through with their purchase is another thing you …
Latest Research: Online Market worth over 28 Billion
3 May 2015
Research entitled ‘Britains Retail E-mpire study’ by OC&C Strategy Consultants (in collaboration with Google) stated that online sales generated by UK retailers from overseas markets …
Why do Customers abandon their Shopping Carts?
24 December 2014
An independent web research company concluded 67.5% of all online shopping carts are abandoned. Increasingly much time is spent optimising web pages and pricing strategies. …
The Why and How of Product Recommendations
17 December 2014
We all know that product recommendations can help eCommerce sites generate more sales, but what is it about them that helps buyers to make extra …
What are UK Customer Expectations?
29 November 2014
For on and offline retailers understanding customer expectations is key to building a successful business. Many retailers targeting UK consumers have been working hard to …
eCommerce Key Holiday Dates
20 November 2014
We all know that the Christmas period is a key one for eCommerce, but within this period are also a number of key dates that …
Building Customer Loyal Through Multichannel Continuity
7 October 2014
While in marketing we often focus on the single conversion metrics i.e. a completed sale or enquiry the real aim is to turn these conversions …
eCommerce Customer Service
17 July 2014
Do You Run An eCommerce Business? Here’s Why Your Customer Service Should Be Legendary Globally, consumers spend billions of pounds each year shopping online. From …
Magento Go eCommerce will close
15 July 2014
Magento Go – the hosted version of Magento will be shut down on February 1st 2015, impacting many online shops who chose this platform. eBay, …
Future trends in eCommerce
8 July 2014
Where is eCommerce heading in the last half of 2014? The answer depends on the market as B2C and B2B are at very different stages …
Strategic collaboration between largest eCommerce company and global postal company
23 June 2014
The Alibaba Group has announced a strategic alliance with SingPost, with potential to create a world leader in eCommerce sales and fulfilment services. International eCommerce …
Successful B2B eCommerce strategies
19 June 2014
B2B eCommerce is likely to see huge growth in the next few years. So what needs to be done to create a successful B2B eCommerce …