Social Media

“B2B (business-to-business) marketing refers to any marketing strategy of content that is geared towards a business or organisation” – HubSpot. Social media marketing is a …

Gone are the days when marketers think of the buyer’s journey as linear: Stranger sees an ad for your business for the first time -> …

YouTube is now the second largest search engine online, with well over 5 billion videos being watched every day globally. With such a large number …

There is a wide variety of Social Media platforms out there, and we hear all the time about the benefits of Social Media Marketing. 54% …

Journey Based Advertising: Chapter Eight If you are just joining us, while this chapter is useful on its own, we do suggest starting from the …

Journey Based Advertising: Chapter Six Having a social presence is a must Having one on every network? Not always. Different social networks attract different audiences, …

Journey Based Advertising: Chapter Five Organic reach is shrinking – on an average organic post, the reach is now as low as 2%. This means …

Planning a business event or planning on attending an event soon for your business? Social media is a powerful tool to use at live events. …

Instagram is now the second most engaged social platform behind Facebook, with over 1 billion users of which 60% log in on a daily basis.Brandwatch …

During early May 2019, Facebook hosted F8, their annual conference about the future of technology. During the conference, Mark Zuckerberg introduced a series of changes …

Are you optimising the messenger platform on your business’s Facebook page and using it to its full potential? Most businesses are only using the automatic …

Facebook has let us know this month that they are removing a few ad metrics and replacing them with ones that may provide insights that …