Marketing & Web Development for 20+ years
SEO
SEO not SEC. The O is for Optimise not Create
4 February 2014
“Effective SEO cannot be done in hindsight. The “O” in SEO is “optimization” — the act of making something as close to perfect as it …
Bounce Rates What Do They Mean
21 January 2014
When reviewing your site content in Google analytics you will have noticed that your pages have a percentage bounce rate allocated, what might not be …
Voice Activated Search
30 September 2013
Voice activated search is becoming increasingly common and will soon have a significant impact on the way people use the web in general and how …
Naver SEO – over 70% market share in the search engine market
28 August 2013
Google dominates some markets but not all. Take South Korea for example, where the market is dominated by Naver, a search engine that is very …
If it’s a cat don’t say it’s a dog
16 August 2013
An important point in marketing is correct labelling of services or products. Your keywords, your main message and services or products should all align. Henan …
The real information within search.
5 June 2013
Within information theory there are many types of data – data and information. Data consists of numbers or strings images collected together, but it may …
Content Marketing – what is new?
28 May 2013
Current trending themes in the internet marketing world include ‘content marketing’. Searches reveal comments that ‘SEO is dead, Content Marketing is the new SEO’. But …
Google SEO planned algorithm changes in the summer of 2013
15 May 2013
The predicted changes by Google this summer have been revealed by Matt Cutts. If you do not have time to listen to the Matt Cutts …
Warnings in webmaster tools
11 May 2013
By Rachel Cornish We were reviewing a site recently for a potential client and we were suspicious of over optimisation. But how could we accurately …
SEO Link Building With Onsite Content
3 May 2013
Where Do Links Come From? Finding (and securing) good quality, user-friendly backlinks is an ongoing headache for search engine optimisation. If your SEO is suffering …
Why invest in SEO?
23 April 2013
Although SEO services have been around for some time now, many businesses are still not aware of the value of search engine optimisation. Whether you …
Google search for travel and tourism websites
16 April 2013
Are you aware you can include flight details on your website? You can , thanks to Google Flights search. Google Flights is one of the …