Marketing & Web Development for 20+ years
PPC
Using separate mobile sites with enhanced campaigns in Google
16 April 2013
Recently Google AdWords has introduced enhanced campaigns which make it easier to vary the bidding between different devices. This works best with responsive designs (when …
Keywords do have feelings, after all.
12 April 2013
Discuss. By Rachel Cornish The great thing about being part of a digital marketing team is you can argue and discuss really important concepts such …
3 Signs You Need An Independent PPC Agency
8 April 2013
Why Google’s Adwords Advice Isn’t The Best For Your Business An increasing number of businesses across the UK (and worldwide) are taking their PPC management …
What can PPC manager learn from electricity scheduling?
31 March 2013
There is a surprising amount in common between PPC management and electricity scheduling, and techniques used in the power industry can be applied to the …
Easter Eggs
30 March 2013
Every month there are over one million searches on Google relating to Easter Eggs. Sounds good news for Easter Egg retailers – or does it? …
London Congestion charge – Paid traffic
28 March 2013
What do you think about The London Congestion Charge? Are you annoyed by having to pay to drive through London or do you enjoy the …
Successful eCommerce PPC Optimisation
19 March 2013
As highly successful PPC experts, one key service we provide is PPC account optimisation, we analyse and manage a PPC account for one month and …
Online Video Ad Views Increasing
25 January 2013
The number of video advertisements being watched by internet users is rapidly increasing. In fact video ad views now account for over 20% of the …
Google’s Product Listing Ads
14 January 2013
Google made the transition from ‘free to list product search’ to ‘paid product listing ads’ in the US last year with mixed response. There have …
PPC Ad Extensions in 2013
4 January 2013
Now the New Year has come around, what will happen in 2013 in Pay Per Click advertising and the increasingly popular PPC ad extensions? PPC …