PPC

Keeping up to date with Google Shopping Policy changes is a nightmare as there are many of them. Below is a summary of the main …

“Conversion Rate is King” Maybe! We can debate whether conversion rate is the most important factor, but it is certainly very significant measurement or KPI …

From 1st September 2014 any Google Products Ads will be migrated automatically to Google Shopping ads. Many agencies have been trialling the shopping ads in …

Paid advertising has grown to cover more than just Google AdWords and in this regard social media has been a big force for change. Adobe’s …

The following is taken from an interview with Rachel Cornish regarding managing paid search in a changing digital landscape. How long have you been managing paid …

An earlier ExtraDigital article used thought experiments on choice to help with advanced PPC analysis. This article highlights how the gaming behind TV quiz programmes can …

An interesting weekend article on the BBC website regarding change is at first counter intuitive, but a deeper analysis highlights how you can use some …

Digital or online advertising has many ways of targeting the ads to your particular market segment. Digital marketing channels may advertise this ‘targeting’ as ‘new’ …

As summer temperatures soar and many people head towards beaches and holiday destinations, some businesses close up shops as a result of the large decline …

Google are making changes to the specification of the Google Product Feed.  This will have a major impact on eCommerce stores starting to use these …

We were really pleased to see published research on the web that has checked advertising results with Google advice. The weight of evidence now suggests …

The Importance of a Consent Management Platform (CMP). Google will start enforcing this on Google Ads in January and February 2024 for large accounts, aiming …