PPC

For B2B lead generation, landing page design and copy are hugely important. Get this right, and your campaign will improve exponentially. The best landing pages …

It is so easy to set up an AdWords account; connect that company card and get spending. Unfortunately, it is also very easy to spend …

While more and more companies are discovering the benefit of branching out into the multilingual market, many are still missing out on opportunities by ignoring …

PPC (pay per click) advertising allows companies to collect leads and ultimately grow their business fast. PPC can be great for businesses due to the …

By now, everyone has heard that PPC could be great for their brand, but you may also have heard that it has its pitfalls and …

Here at ExtraDigital, we specialise in multilingual marketing. When it comes to multilingual PPC, there are critical steps that often get overlooked. While PPC is …

Can there be disadvantages to PPC? Yes, there can. With PPC or paid search, it is very easy to spend far too much money on …

CPC – or cost per click – is the price you pay to Google AdWords when someone clicks on your ads. CPCs are different depending …

Setting up an AdWords account and putting in your card details isn’t quite enough to see the sales or enquiries rolling in. A Google AdWords …

You’ve successfully created a compelling CTA and see loads of clicks – but people are bouncing off your landing page right, left and centre. Whether …

Data for average CTR (Click Through Rate) in AdWords (or Google Ads) by market sector or industry. Based on analysis of over 2,200 campaigns over …

Running AdWords PPC campaigns you will have noticed how Google has expanded text ads. You now have two 30-character headlines, one 80-character description line, and …