PPC

Demand Side Platforms (DSP) for paid advertising is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory

ABM platforms such as SalesForce, Marketo and HubSpot have developed from CRMs – others have developed from profiling or personalisation – such as 6sense, Demandbase, …

Reddit Ads are great for advertisers who want to target very specific user groups with a common interest or theme.

The short answer is Yes. The longer answer is that PPC has become more important in recent years, and if you want sales or leads …

A lot of people fail to see any reason they should bid on their branded terms – especially if it is unusual and they dominate …

Several of the staff at ExtraDigital have been managing paid search campaigns for over 20 years, from the very start of paid search and have …

Setting up and managing a pay-per-click (PPC) campaign correctly can be a highly effective way to drive targeted traffic to your website and increase your …

Paid search and paid social are two very popular forms of digital advertising that many businesses use to reach customers online. Choosing between the two …

It’s a common fear for Adwords customers – they type the major keyword they’ve been investing time and money into Google yet discover their PPC …

Firstly, let’s begin by understanding what paid social media is and why different businesses invest in it. Paid social media is a method of displaying …

Last year saw a marked increase in the appearances of Google Product Listing Ads (PLAs) in Google searches. Data from a study of Search results …

Search and display advertising are probably two of the most widely used online ad formats. Used by all types of business, big, small, b2b, and …