Marketing & Web Development for 20+ years
Articles
Website Design Principles – Responsive Progressive Enhancement
6 January 2015
Progressive enhancement is a website design principle that has been around for many years (since 2003) and enables designers to create really engaging and attractive …
New in 2015? Proximity based marketing
30 December 2014
What will be new in 2015? A strong contender will be proximity based marketing as the technology is established and the infrastructure is beginning to …
Worried about the SEO threat from Pigeons? Find the solution at sea!
29 December 2014
Many online companies in the UK, Australia and Canada will need to spend January assessing the impact of Google releasing the latest Pigeon algorithm update. …
The Pigeon has landed in London
28 December 2014
Just before Christmas 2014, the Google search update named pigeon flew into the UK search results. This particular type of pigeon has already been pecking …
The Penguin 2.0 Update
28 December 2014
Google has rolled out Penguin 2.0. In a nutshell the type of websites that have been affected include porn sites, game sites and some of …
Review of Santa Tracking systems in 2014
25 December 2014
Santa tracking started by accident when one of the US defence department’s phone numbers was given out by mistake. The staff ‘checked their radars’ and …
Why do Customers abandon their Shopping Carts?
24 December 2014
An independent web research company concluded 67.5% of all online shopping carts are abandoned. Increasingly much time is spent optimising web pages and pricing strategies. …
The Why and How of Product Recommendations
17 December 2014
We all know that product recommendations can help eCommerce sites generate more sales, but what is it about them that helps buyers to make extra …
Benchmarking AdWords CTR rates
1 December 2014
“Conversion Rate is King” Maybe! We can debate whether conversion rate is the most important factor, but it is certainly very significant measurement or KPI …
What are UK Customer Expectations?
29 November 2014
For on and offline retailers understanding customer expectations is key to building a successful business. Many retailers targeting UK consumers have been working hard to …
What is the impact on my business of the European Parliaments vote on Google breakup?
27 November 2014
On 27th November the European Parliament voted with a decisive majority in favour on proposals to break up Google. So says the headline news, but does …
eCommerce Key Holiday Dates
20 November 2014
We all know that the Christmas period is a key one for eCommerce, but within this period are also a number of key dates that …