Marketing & Web Development for 20+ years
Articles
Google Mobilegeddon – Google Mobile changes
20 April 2015
Google is using its dominant power to make mobile searching better. As from today Google will start favouring websites that are mobile-friendly and websites that …
ExtraDigital at Kent 2020 Vision Live Exhibition
15 April 2015
The team here at ExtraDigital are descending on the Kent 2020 Vision Live again this year. Come and find us on stand no. 483 to …
Dinosaurs, Classification and Search
8 April 2015
This week dinosaur lovers have the satisfaction of knowing that a Brontosaurus is its very own type (genus) of dinosaur, and no longer needs to …
Should SEO targets be keyword focused?
8 April 2015
The words SEO and keywords go together. You rarely hear one without the other, and they are very much related. But should your SEO strategy …
Website KPI Counter
1 April 2015
DATE WRITTEN: 1st APRIL 2015 Within digital marketing, 2015 promises to be the year of the marketing measurement tool. Tools that are designed to show …
Websites with Highest KPIs
1 April 2015
A look at the websites with some of the highest KPI scores based on the ExtraDigital KPI tool. The KPI counter is a useful tool …
SEO Consultant – What to Ask
17 March 2015
Top question to ask your SEO consultant to make sure they know their stuff. Having worked in digital marketing for over 12 years I’ve seen …
How does search engine share vary across the world?
7 March 2015
Looking at the map, what do the highlighted countries have in common? The answer is these countries have less than 80% of the search market …
Assessing the value of SEO work
28 February 2015
How do you measure the ongoing value of SEO work? With email marketing or paid search you invest time and money into specific campaigns and …
Mobile Apps or Mobile Websites or Both?
20 February 2015
In 2015 there is no question that most organisations need a mobile presence. But how is this best? Do you want a mobile app or …
What is Material Design?
20 January 2015
When I first started reading about Google’s new visual language Material Design my first though was this is just a new name for Responsive Design, …
Websites with Advertising: Maximising Revenue from AdSense
14 January 2015
As advertising on the Internet grows, so does the ability of consumers to ignore these ads. Therfore advetisers need to be more clever in promoting …