Marketing & Web Development for 20+ years
Marketing
The Importance of Quality Copywriting for Websites and Internet Marketing
5 March 2014
When creating a new website there are many factors to take into account. The website needs to be designed and coded professionally so that it …
URL Shortening Services List
3 March 2014
In a world where every character has to be justified URL shorteners are just the best thing ever aren’t they! They take that super long …
Native Advertising – What It Is & What It Isn’t
9 February 2014
There is currently a lot of buzz about native advertising being one of the big marketing trends in 2014. However what might not be so …
Journey Based Advertising
23 January 2014
Journey Based Advertsing: Chapter One In 2006, the Inbound Methodology was born. In contrast to the traditional mass outbound marketing, the new inbound marketing approach …
Is Agile right for my Digital Project? Agile vs Waterfall
11 November 2013
So you are planning a digital project and you are looking for a company to manage this project. You want the end product to be …
International Travel Company – ExtraDigital provide online multilingual marketing services
2 November 2013
Cruising Excursions have asked ExtraDigital to help with online marketing – particularly focused on the multilingual campaigns in languages such as Dutch, German and French. …
Successful Marketing to millions of markets
12 October 2013
Joe Kraus: “The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of …
An eCommerce System with built in structured meta data
23 July 2013
What makes a good eCommerce system? Ease of use, features and robustness are all important factors. But a successful online shop requires high visibility and …
Writing Calls to Action – Content Marketing Top Tips
17 July 2013
Calls to Action or CTA’s are a vital part of content marketing, but surprisingly can often be weak or even missed. The following are some …
After two years and 115 days absence, is DMOZ back from the dead?
8 July 2013
For those unaware of DMOZ, DMOZ is the open directory project. According to their website, it aims to be the largest and most comprehensive human …
From SEO to Internet Marketing
28 June 2013
Since influential companies such as Forbes declared that SEO will obsolete in two years (in 2012), some have turned away from SEO and declared the …
Reducing Consumer Struggle for a Better User Experience
19 June 2013
Have you ever been put off the idea of using your mobile with sites that you know full well that you will have to fill …