Marketing & Web Development for 20+ years

Marketing

The Importance of Quality Copywriting for Websites and Internet Marketing

The Importance of Quality Copywriting for Websites and Internet Marketing

5 March 2014

When creating a new website there are many factors to take into account. The website needs to be designed and coded professionally so that it …

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URL Shortening Services List

URL Shortening Services List

3 March 2014

In a world where every character has to be justified URL shorteners are just the best thing ever aren’t they! They take that super long …

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Native Advertising – What It Is & What It Isn’t

Native Advertising – What It Is & What It Isn’t

9 February 2014

There is currently a lot of buzz about native advertising being one of the big marketing trends in 2014. However what might not be so …

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Journey Based Advertising

Journey Based Advertising

23 January 2014

Journey Based Advertsing: Chapter One In 2006, the Inbound Methodology was born. In contrast to the traditional mass outbound marketing, the new inbound marketing approach …

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Is Agile right for my Digital Project? Agile vs Waterfall

Is Agile right for my Digital Project? Agile vs Waterfall

11 November 2013

So you are planning a digital project and you are looking for a company to manage this project. You want the end product to be …

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International  Travel  Company – ExtraDigital provide online multilingual marketing services

International Travel Company – ExtraDigital provide online multilingual marketing services

2 November 2013

Cruising Excursions have asked ExtraDigital to help with online marketing – particularly focused on the multilingual campaigns in languages such as Dutch, German and French. …

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Successful Marketing to millions of markets

Successful Marketing to millions of markets

12 October 2013

Joe Kraus: “The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of …

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An eCommerce System with built in structured meta data

An eCommerce System with built in structured meta data

23 July 2013

What makes a good eCommerce system? Ease of use, features and robustness are all important factors. But a successful online shop requires high visibility and …

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Writing Calls to Action – Content Marketing Top Tips

Writing Calls to Action – Content Marketing Top Tips

17 July 2013

Calls to Action or CTA’s are a vital part of content marketing, but surprisingly can often be weak or even missed. The following are some …

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After two years and 115 days absence, is DMOZ back from the dead?

After two years and 115 days absence, is DMOZ back from the dead?

8 July 2013

For those unaware of DMOZ, DMOZ is the open directory project. According to their website, it aims to be the largest and most comprehensive human …

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From SEO to Internet Marketing

From SEO to Internet Marketing

28 June 2013

Since influential companies such as Forbes declared that SEO will obsolete in two years (in 2012), some have turned away from SEO and declared the …

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Reducing Consumer Struggle for a Better User Experience

Reducing Consumer Struggle for a Better User Experience

19 June 2013

Have you ever been put off the idea of using your mobile with sites that you know full well that you will have to fill …

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