Marketing & Web Development for 20+ years
Marketing
Will Your December Be Stress Free?
19 November 2014
December should be a fun and exciting time with everyone celebrating the years achievements and getting prepared for the holidays. However for many companies December …
AdSense – Top ten list of actions to avoid
18 November 2014
Below are our ‘top ten” actions to avoid when managing an AdSense account. Some are surprising at first, but make sense on close inspection. 1. …
Branding for not for profit organisations
22 August 2014
Most early branding studies and literature focused on the big commercial brands, especially consumer goods as this is historically where the research has been funded. …
Brand marketing – creativity or policing?
8 August 2014
One of the greatest danger an organisation faces when coming out of a recession is the temptation to spend surplus funds on poorly thought our …
Hummingbird Facts
20 July 2014
At ExtraDigital our search marketing strategy is driven by an understanding of Hummingbird. So here are some hummingbird facts. And some Google Hummingbird facts. Hummingbirds …
Content Strategy via the compost bin
3 July 2014
Content Strategy is a buzzword amongst search marketing professionals and I’ve read many serious articles about the subject. So instead here is an article about …
SEO and PPC in Japan
27 June 2014
In this article I am going to talk about the search engine landscape of Japan. For many years Yahoo! n (a joint venture between Yahoo! …
.UK Domain Names Launch
9 June 2014
The face of UK domain names is changing and now as of 10th June 2014 you will be able to buy domain names ending in …
6 Great Ways to Use Customer Reviews
23 May 2014
While there is ongoing debate about the quality and in some cases validity of some customer reviews there is no doubt that they play a …
Seasonal Marketing – Making the Most of the Time of Year
17 April 2014
For everything there is a season for example you wouldn’t try to market Easter Eggs at Christmas or Santa toys at Valentines as it’s obviously …
5 Email Marketing Tips for Mobile
3 April 2014
I was surprised to read in a recent report that more than half of UK businesses have a no strategy or at best a very …
Popularity Vs Authority
3 April 2014
It’s an interesting question to market your business online is it better to be popular or an authority.