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Industry News
The Impact of GDPR
2 February 2024
New Year, New priorities. One priority must be ensuring your business complies with the GDPR by May 2018. Why is it important?
Should You Invest In Marketing During Recession
27 October 2022
What does a recession mean? A recession is defined as “a period of temporary economic decline during which trade and industrial activity are reduced, generally …
New Google Ads Destination Requirements 2022
1 September 2022
The mission to improve user experience and weed out spammers, bots, and hard-to-use websites continue with the Google Ads’ latest destination requirements update. A small …
Google Analytics 4: How can we benefit from the change?
12 May 2022
Google will be transitioning from the Universal Analytics platform to the upgraded Google Analytics 4 from the 1st of July 2023. Even though Universal Analytics …
How is IOS Impacting Facebook Ads?
11 March 2022
In 2021, Apple released significant changes to IOS 14, limiting the flow of data exchange and prohibiting specific data collection and sharing by app publishers. …
Google to Sunset Expanded Text Ads
20 February 2022
Google has announced that Expanded Text Ads (ETAs) will be sunset on the 30th of June 2022, and Responsive Search Ads (RSA) will fully take …
The 5 Things To Do Before Google’s Algorithm Update in May
15 March 2021
Google’s algorithm is set to update in May to include ‘Page Experience’, ultimately disrupting how pages rank. However, there are some key steps to take …
How to benefit from Google’s FREE shopping feed
14 October 2020
With COVID-19 resulting in millions of people worldwide in a form of lockdown, Google has reported that average internet usage has increased up to 60% …
The Impact of AI on Digital Marketing
2 January 2018
AI or Artificial Intelligence is a generic term encompassing a variety of technologies and machines which ultimately mimic some of the ‘cognitive’ functions humans associate …
The Helpful Content Update
22 December 2016
Google has recently announced a significant algorithm update named the “Helpful Content Update”, – and it does just that. For years, clever search engine marketers …
SMX London is Fast Approaching
28 April 2014
It’s really not long to one of the most exciting internet marketing events of the UK marketing calendar SMX London. Search Marketing Expo is the …
Danny Sullivan set to Headline at SMX London
27 February 2014
Its great news that Danny Sullivan will be headlining at Search Marketing Expo – SMX London. Widely viewed as one of the global leading experts …