The Client
The FDS Group is a specialist contracting company for high-performing and cost-effective solutions to smoke ventilation in commercial and residential developments with complex requirements. The company designs, supplies, and installs innovative ventilation systems for larger and more complex projects, from mechanical and natural smoke ventilation to car park ventilation.
We at ExtraDigital have worked alongside The FDS Group for over a decade. Working on both FDS Contracting and FDS Consult UK (two of the group’s brands), with our work including a complete redesign and development of a fresh new website to accommodate their company restructuring and continuously working on their marketing.
Utilising a range of services, including PPC, Social Media, Email Marketing and SEO, we felt the incredible targeting features LinkedIn possesses would benefit the client in providing lead generation campaigns to specific audiences for FDS Contracting.
Why LinkedIn Ads, and why now?
Founded in 2002, LinkedIn has been around for 20 years, and in recent years the platform has been generating increasing amounts of interest, specifically for B2B companies – and rightly so!
LinkedIn has now grown into a platform with the largest network of professionals. The platform is actively used to begin business-related conversations and influence decisions. With over 800 million professionals known to be active on LinkedIn and greater features than any other advertising platform, including powerful targeting, it was the perfect time for FDS Contracting to tap into its potential.
The Results
With the construction industry currently experiencing shifts in legislation and regulations that developers need to adhere to, we tested one of the company’s brochures on LinkedIn, testing the ad copy and audiences to find the best ad delivering the best results.
Using a lead gen form to reduce friction impacting the audience experience on LinkedIn, the campaign has generated excellent results. It has become an important aspect of the lead generation strategy!
Within five months of running the campaign, we have successfully achieved the followings.
160
Leads Generated
32.1%
Lead Form Completion Rate
£14.99
Cost Per Lead
It’s also important to note that the average lead form completion rate on LinkedIn is 13%, and the average cost per lead is between £50 to £75.
Due to the success of this campaign, we aim to continuously utilise LinkedIn Ads for FDS Contracting and FDS Consult UK.
Just like FDS, if you are also looking to incorporate LinkedIn advertising into your marketing strategy and want to ensure you are getting the most out of your marketing budget, why not let us help you!
Our Paid Social experts can deliver an effective LinkedIn advertising strategy, from initial research, ad creation, selecting the appropriate targeting options and A/B testing to ensure that you reach the right audiences and generate high-value leads at a lower cost.
