In a Case Study, we examined our HubSpot Onboarding for long-term client CRS Cold Storage where we look at the success of their first inbound campaign.
Alongside an efficient onboarding process, ExtraDigital worked with CRS to determine the subject of their first inbound campaign. In the current climate, we discovered that businesses were adapting their cold storage to stockpile large quantities of goods.
CRS Stockpiling Campaign
As a leading cold storage provider, CRS was uniquely positioned to meet the growing demand for stockpiling goods. Their range of 40ft and 45ft Cold Stores and Mega Cold Stores are ideal for companies looking to store vast quantities of temperature-sensitive goods.
The approach provides companies with valuable information for stockpiling, looking at best practices, features, and benefits of solutions and alternatives. A range of contributing articles supported these content offerings, along with Email Marketing and Social Media to drive traffic to these new resources.
Created landing pages were dedicated around each content offering, and upon completing a simple form, the prospect gained access. Those who downloaded content were nurtured with other content offerings via email, allowing them to connect with the sales team at each stage.
This initiative led to increased activity on Social Media and a spike in Open Rates for emails. CRS saw an influx of downloads of their content and, in turn, an increase in enquiries as a direct result of the content offerings and nurturing emails.
Summary
One of the redeeming features of this campaign is that it has continued to produce results even since the promotion of supporting material has stopped. Evergreen campaigns like this are the core of a company’s Inbound Strategy; it seems that for the CRS audience stockpiling is a crucial issue.
Inbound Marketing with HubSpot
If you find yourself in a position where the business has slowed, now is a great time to be marketing!
Investing time and energy will ensure you retain traction and come out on top once this uncertainty has passed. Tailoring content to your audience and establishing your brand as a thought leader in your sector will instil faith in your audience.
If you’re looking to attract, engage, and delight your audiences, then Inbound could be for you. Get in touch and let ExtraDigital, a HubSpot Gold Partner, demonstrate how this is done.
