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While person-based advertising offers the potential of more focused advertising producing fewer poor leads, it also comes with certain disadvantages and challenges that you should …

The short answer is Yes. The longer answer is that PPC has become more important in recent years, and if you want sales or leads …

In the digital world, we live in today, effective marketing is crucial for businesses to thrive and succeed. While there are several strategies available to …

A lot of people fail to see any reason they should bid on their branded terms – especially if it is unusual and they dominate …

Both digital marketing and physical marketing have their place in any marketing campaign. While many will focus on one or the other, especially when everyone …

Person-based advertising and Account-Based Marketing (ABM) are both strategies that focus on targeting specific audiences, but they differ in their approach and scope.

Several of the staff at ExtraDigital have been managing paid search campaigns for over 20 years, from the very start of paid search and have …

There are many different elements to consider when implementing a marketing strategy, meaning it can be tricky to figure out the right strategy for your …

Emotional Marketing might sound like a trendy buzzword, but it’s proven that consumers like to purchase from real people. Emotional Marketing helps an audience connect …

Last year there were 63 WordPress updates and security patches. This is a lot. WordPress is the dominant website CMS In 2023 WordPress…

Is Shopify the right eCommerce platform for you? Find out here with ExtraDigital to ensure that you are selecting the right tools for your business.

SEO for E-commerce Websites: Strategies to Drive Organic Traffic and Sales