Blog
News and insights from ExtraDigital, a marketing agency based in Kent.
Marketing & Web Development for 20+ years
Saudi Arabia changes its working week: Benefits for the U.K.
26 June 2013
The BBC has recently published a news story stating that the Kingdom of Saudi Arabia is to change the start of its two day weekend …
Compelling Propositions Website
25 June 2013
Extra Digital have recently completed the website design and development of www.compellingpropositions.com – a training consultancy business targeting universities, business development/sales teams and consultancies. The …
Reducing Consumer Struggle for a Better User Experience
19 June 2013
Have you ever been put off the idea of using your mobile with sites that you know full well that you will have to fill …
Google Shopping Feed Changes in 2013
12 June 2013
Google are making changes to the specification of the Google Product Feed. This will have a major impact on eCommerce stores starting to use these …
Responsive Design – A Result of Changing Consumer Behaviour
12 June 2013
‘The key to long term success is the ability to adapt to change.’ This statement is true in all facets of life and business – …
Branding – choosing the right architecture
10 June 2013
A brand architecture needs considering when an organisation or business has many names, many products or many associated businesses or projects. Before discussing brand architecture …
Viral Videos for Internet Marketing
7 June 2013
The Harlem Shake, the T-Mobile adverts, Rebecca Blacks ‘Friday’ …these are all examples of simple online videos that grew to colossal status almost overnight. With …
The real information within search.
5 June 2013
Within information theory there are many types of data – data and information. Data consists of numbers or strings images collected together, but it may …
Flat designs.
31 May 2013
Today we were discussing flat design. It is the new fashion in design. Recognising a flat design is quite easy at the moment (more below), …
Why PPC advertise on your brand
30 May 2013
We were really pleased to see published research on the web that has checked advertising results with Google advice. The weight of evidence now suggests …
Content Marketing – what is new?
28 May 2013
Current trending themes in the internet marketing world include ‘content marketing’. Searches reveal comments that ‘SEO is dead, Content Marketing is the new SEO’. But …
The Nuts and Bolts of Business Marketing
24 May 2013
On a Bank Holiday Monday it’s traditionally a time to think about DIY and completing all the outstanding jobs around the house and garden. What …