Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

More PPC advice From BBC games shows

More PPC advice From BBC games shows

13 September 2013

An earlier ExtraDigital article used thought experiments on choice to help with advanced PPC analysis. This article highlights how the gaming behind TV quiz programmes can …

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Integrating your Website with other Office systems

Integrating your Website with other Office systems

11 September 2013

Organisations today have a large amount of data stored digitally, often on different systems. The challenge facing many organisations is how to share or transfer …

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Standing desks, chair-based logins and toast

Standing desks, chair-based logins and toast

9 September 2013

Occupational health is an important aspect of office life, especially with the digital lifestyles and increased amount of office work on computers for long periods …

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Embracing change for happiness and profitability

Embracing change for happiness and profitability

8 September 2013

An interesting weekend article on the BBC website regarding change is at first counter intuitive, but a deeper analysis highlights how you can use some …

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Badgers and Google Circles

Badgers and Google Circles

6 September 2013

Thinking about badgers can show how Google Circles is a way of placing contacts in multiple groups, and is not a classification or unique filing …

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Impact of choice on eCommerce Profits

Impact of choice on eCommerce Profits

31 August 2013

Earlier this week I was re-reading and article on the impact of numbers of choices (the jam study by Sheena Lyengar and Mark Lepper) that …

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Naver SEO – over 70% market share in the search engine market

Naver SEO – over 70% market share in the search engine market

28 August 2013

Google dominates some markets but not all. Take South Korea for example, where the market is dominated by Naver, a search engine that is very …

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A Responsive site in 4 Weeks

A Responsive site in 4 Weeks

22 August 2013

You may have heard about how many businesses are adopting responsive designs as a result in a change in the way their consumers are accessing …

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Ensure your social marketing is the best

Ensure your social marketing is the best

21 August 2013

Social marketing is now a key part of search marketing and should be included in any digital marketing plans. But how do you know how …

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If it’s a cat don’t say it’s a dog

If it’s a cat don’t say it’s a dog

16 August 2013

An important point in marketing is correct labelling of services or products. Your keywords, your main message and services or products should all align. Henan …

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Targeted advertising – reinventing the wheel rather than a new idea.

Targeted advertising – reinventing the wheel rather than a new idea.

12 August 2013

Digital or online advertising has many ways of targeting the ads to your particular market segment. Digital marketing channels may advertise this ‘targeting’ as ‘new’ …

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Pinterest launches new ‘Price Alerts’

Pinterest launches new ‘Price Alerts’

5 August 2013

Pinterest have recently announced a brand new ‘price alerts’ service that notifies Pinterest users that items they have pinned are on offer or available at …

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