Marketing & Web Development for 20+ years
If it’s a cat don’t say it’s a dog
16 August 2013
An important point in marketing is correct labelling of services or products. Your keywords, your main message and services or products should all align. Henan …
Targeted advertising – reinventing the wheel rather than a new idea.
12 August 2013
Digital or online advertising has many ways of targeting the ads to your particular market segment. Digital marketing channels may advertise this ‘targeting’ as ‘new’ …
Pinterest launches new ‘Price Alerts’
5 August 2013
Pinterest have recently announced a brand new ‘price alerts’ service that notifies Pinterest users that items they have pinned are on offer or available at …
Using Vine for Internet Marketing
29 July 2013
Vine, the 6 second video sharing app created by Twitter in 2012 allows users to create short videos which can be distributed through all major …
An eCommerce System with built in structured meta data
23 July 2013
What makes a good eCommerce system? Ease of use, features and robustness are all important factors. But a successful online shop requires high visibility and …
PPC profits rise in summer sun
19 July 2013
As summer temperatures soar and many people head towards beaches and holiday destinations, some businesses close up shops as a result of the large decline …
How To Clear Your Browser Cache
18 July 2013
Your browser cache stores certain pieces of information and data from web pages that you visit – this can include everything from images and form …
What is PCI Compliance UK?
18 July 2013
Have you ever gone to a restaurant and, lacking any physical cash on your person, decided to pay for the meal with your debit card? …
Writing Calls to Action – Content Marketing Top Tips
17 July 2013
Calls to Action or CTA’s are a vital part of content marketing, but surprisingly can often be weak or even missed. The following are some …
eCommerce sales are set to exceed £1.85 trillion
12 July 2013
According to eMarketer, global business to consumer eCommerce sales are set to exceed £1.85 trillion in 2017. The report takes into account worldwide markets and …
Social Media Marketing – Why Focus on Women
11 July 2013
Recent research has shown how the use of social media has grown in the UK moving away from a predominate youth focus to become a …
After two years and 115 days absence, is DMOZ back from the dead?
8 July 2013
For those unaware of DMOZ, DMOZ is the open directory project. According to their website, it aims to be the largest and most comprehensive human …