Marketing & Web Development for 20+ years

If it’s a cat don’t say it’s a dog

If it’s a cat don’t say it’s a dog

16 August 2013

An important point in marketing is correct labelling of services or products. Your keywords, your main message and services or products should all align. Henan …

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Targeted advertising – reinventing the wheel rather than a new idea.

Targeted advertising – reinventing the wheel rather than a new idea.

12 August 2013

Digital or online advertising has many ways of targeting the ads to your particular market segment. Digital marketing channels may advertise this ‘targeting’ as ‘new’ …

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Pinterest launches new ‘Price Alerts’

Pinterest launches new ‘Price Alerts’

5 August 2013

Pinterest have recently announced a brand new ‘price alerts’ service that notifies Pinterest users that items they have pinned are on offer or available at …

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Using Vine for Internet Marketing

Using Vine for Internet Marketing

29 July 2013

Vine, the 6 second video sharing app created by Twitter in 2012 allows users to create short videos which can be distributed through all major …

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An eCommerce System with built in structured meta data

An eCommerce System with built in structured meta data

23 July 2013

What makes a good eCommerce system? Ease of use, features and robustness are all important factors. But a successful online shop requires high visibility and …

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PPC profits rise in summer sun

PPC profits rise in summer sun

19 July 2013

As summer temperatures soar and many people head towards beaches and holiday destinations, some businesses close up shops as a result of the large decline …

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How To Clear Your Browser Cache

How To Clear Your Browser Cache

18 July 2013

Your browser cache stores certain pieces of information and data from web pages that you visit – this can include everything from images and form …

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What is PCI Compliance UK?

What is PCI Compliance UK?

18 July 2013

Have you ever gone to a restaurant and, lacking any physical cash on your person, decided to pay for the meal with your debit card? …

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Writing Calls to Action – Content Marketing Top Tips

Writing Calls to Action – Content Marketing Top Tips

17 July 2013

Calls to Action or CTA’s are a vital part of content marketing, but surprisingly can often be weak or even missed. The following are some …

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eCommerce sales are set to exceed £1.85 trillion

eCommerce sales are set to exceed £1.85 trillion

12 July 2013

According to eMarketer, global business to consumer eCommerce sales are set to exceed £1.85 trillion in 2017. The report takes into account worldwide markets and …

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Social Media Marketing – Why Focus on Women

Social Media Marketing – Why Focus on Women

11 July 2013

Recent research has shown how the use of social media has grown in the UK moving away from a predominate youth focus to become a …

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After two years and 115 days absence, is DMOZ back from the dead?

After two years and 115 days absence, is DMOZ back from the dead?

8 July 2013

For those unaware of DMOZ, DMOZ is the open directory project. According to their website, it aims to be the largest and most comprehensive human …

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