Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

International Marketing: How to use analytics to determine opportunities in new markets

International Marketing: How to use analytics to determine opportunities in new markets

13 February 2014

Having a team who understands the local culture and language is the key to building trust with your new target audience. This brings us to …

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Setting up a Google account

Setting up a Google account

12 February 2014

A Google account lets you access lots of Google products. It does not need a .Gmail email address. Virtually any email address can be setup …

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Native Advertising – What It Is & What It Isn’t

Native Advertising – What It Is & What It Isn’t

9 February 2014

There is currently a lot of buzz about native advertising being one of the big marketing trends in 2014. However what might not be so …

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Advertising On Facebook – What You Need To Know

Advertising On Facebook – What You Need To Know

6 February 2014

Facebook is not only one of the most well-known social media sites it is also one of the most used with a highly diverse membership. …

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SEO not SEC. The O is for Optimise not Create

SEO not SEC. The O is for Optimise not Create

4 February 2014

“Effective SEO cannot be done in hindsight. The “O” in SEO is “optimization” — the act of making something as close to perfect as it …

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Social Paid Advertising – 4Q 2013 Insights

Social Paid Advertising – 4Q 2013 Insights

3 February 2014

Paid advertising has grown to cover more than just Google AdWords and in this regard social media has been a big force for change. Adobe’s …

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Project Management Lego Training at ExtraDigital – The Results!

Project Management Lego Training at ExtraDigital – The Results!

29 January 2014

We hope you got a chance to read and take part in our project management training – part 1. If you missed it – here …

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eCommerce and Social – 4Q 2013 Insights

eCommerce and Social – 4Q 2013 Insights

28 January 2014

As expected the fourth quarter of 2013 was another record period for eCommerce especially here in the UK where we simply love our online shopping. …

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Multilingual Websites – what is the Correct Symbol?

Multilingual Websites – what is the Correct Symbol?

24 January 2014

Multilingual websites involve far more than simple translation. A good website must be localised according to culture, language and symbols. Symbols are often overlooked. But …

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Journey Based Advertising

Journey Based Advertising

23 January 2014

Journey Based Advertsing: Chapter One In 2006, the Inbound Methodology was born. In contrast to the traditional mass outbound marketing, the new inbound marketing approach …

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Bounce Rates What Do They Mean

Bounce Rates What Do They Mean

21 January 2014

When reviewing your site content in Google analytics you will have noticed that your pages have a percentage bounce rate allocated, what might not be …

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LinkedIn Showcase Pages 101

LinkedIn Showcase Pages 101

16 January 2014

LinkedIn is very much the go to social networking resource for business and is a great way for companies to connect and market their products, …

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