Blog
News and insights from ExtraDigital, a marketing agency based in Kent.
Marketing & Web Development for 20+ years
International Marketing: How to use analytics to determine opportunities in new markets
13 February 2014
Having a team who understands the local culture and language is the key to building trust with your new target audience. This brings us to …
Setting up a Google account
12 February 2014
A Google account lets you access lots of Google products. It does not need a .Gmail email address. Virtually any email address can be setup …
Native Advertising – What It Is & What It Isn’t
9 February 2014
There is currently a lot of buzz about native advertising being one of the big marketing trends in 2014. However what might not be so …
Advertising On Facebook – What You Need To Know
6 February 2014
Facebook is not only one of the most well-known social media sites it is also one of the most used with a highly diverse membership. …
SEO not SEC. The O is for Optimise not Create
4 February 2014
“Effective SEO cannot be done in hindsight. The “O” in SEO is “optimization” — the act of making something as close to perfect as it …
Social Paid Advertising – 4Q 2013 Insights
3 February 2014
Paid advertising has grown to cover more than just Google AdWords and in this regard social media has been a big force for change. Adobe’s …
Project Management Lego Training at ExtraDigital – The Results!
29 January 2014
We hope you got a chance to read and take part in our project management training – part 1. If you missed it – here …
eCommerce and Social – 4Q 2013 Insights
28 January 2014
As expected the fourth quarter of 2013 was another record period for eCommerce especially here in the UK where we simply love our online shopping. …
Multilingual Websites – what is the Correct Symbol?
24 January 2014
Multilingual websites involve far more than simple translation. A good website must be localised according to culture, language and symbols. Symbols are often overlooked. But …
Journey Based Advertising
23 January 2014
Journey Based Advertsing: Chapter One In 2006, the Inbound Methodology was born. In contrast to the traditional mass outbound marketing, the new inbound marketing approach …
Bounce Rates What Do They Mean
21 January 2014
When reviewing your site content in Google analytics you will have noticed that your pages have a percentage bounce rate allocated, what might not be …
LinkedIn Showcase Pages 101
16 January 2014
LinkedIn is very much the go to social networking resource for business and is a great way for companies to connect and market their products, …