Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

Content Strategy via the compost bin

Content Strategy via the compost bin

3 July 2014

Content Strategy is a buzzword amongst search marketing professionals and I’ve read many serious articles about the subject. So instead here is an article about …

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SEO and PPC in Japan

SEO and PPC in Japan

27 June 2014

In this article I am going to talk about the search engine landscape of Japan. For many years Yahoo! n (a joint venture between Yahoo! …

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Yandex SEO

Yandex SEO

24 June 2014

Yandex, the leading search engine in Russia has had a strong focus over the last few years on back-links. As a result some area of …

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Strategic collaboration between largest eCommerce company and global postal company

Strategic collaboration between largest eCommerce company and global postal company

23 June 2014

The Alibaba Group has announced a strategic alliance with SingPost, with potential to create a world leader in eCommerce sales and fulfilment services. International eCommerce …

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Successful B2B eCommerce strategies

Successful B2B eCommerce strategies

19 June 2014

B2B eCommerce is likely to see huge growth in the next few years. So what needs to be done to create a successful B2B eCommerce …

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How to Build a Quality Following on Social Media

How to Build a Quality Following on Social Media

17 June 2014

While many individuals still like to boast about large followings on Twitter, Facebook and the like a quick look at their followers list can soon …

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Be Ahead of Facebook’s Business Page Changes

Be Ahead of Facebook’s Business Page Changes

11 June 2014

Facebook will be rolling out a big change to its business social media pages this month so before it goes live to everyone on 19th …

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Migrating from Google Products to Google Shopping

Migrating from Google Products to Google Shopping

10 June 2014

From 1st September 2014 any Google Products Ads will be migrated automatically to Google Shopping ads. Many agencies have been trialling the shopping ads in …

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.UK Domain Names Launch

.UK Domain Names Launch

9 June 2014

The face of UK domain names is changing and now as of 10th June 2014 you will be able to buy domain names ending in …

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6 Great Ways to Use Customer Reviews

6 Great Ways to Use Customer Reviews

23 May 2014

While there is ongoing debate about the quality and in some cases validity of some customer reviews there is no doubt that they play a …

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What is the cost to acquire SEO visitors?

What is the cost to acquire SEO visitors?

22 May 2014

Online marketing professionals talk about ‘free’ natural search visitors as opposed to paid search visitors, yet these are not usually free as a lot of …

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Rebranding – mistakes to avoid

Rebranding – mistakes to avoid

20 May 2014

Rebranding – mistakes to avoid When planning rebranding it is often easier to consider what to avoid as well as best practise. So below are …

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