Blog
News and insights from ExtraDigital, a marketing agency based in Kent.
Marketing & Web Development for 20+ years
Content Strategy via the compost bin
3 July 2014
Content Strategy is a buzzword amongst search marketing professionals and I’ve read many serious articles about the subject. So instead here is an article about …
SEO and PPC in Japan
27 June 2014
In this article I am going to talk about the search engine landscape of Japan. For many years Yahoo! n (a joint venture between Yahoo! …
Yandex SEO
24 June 2014
Yandex, the leading search engine in Russia has had a strong focus over the last few years on back-links. As a result some area of …
Strategic collaboration between largest eCommerce company and global postal company
23 June 2014
The Alibaba Group has announced a strategic alliance with SingPost, with potential to create a world leader in eCommerce sales and fulfilment services. International eCommerce …
Successful B2B eCommerce strategies
19 June 2014
B2B eCommerce is likely to see huge growth in the next few years. So what needs to be done to create a successful B2B eCommerce …
How to Build a Quality Following on Social Media
17 June 2014
While many individuals still like to boast about large followings on Twitter, Facebook and the like a quick look at their followers list can soon …
Be Ahead of Facebook’s Business Page Changes
11 June 2014
Facebook will be rolling out a big change to its business social media pages this month so before it goes live to everyone on 19th …
Migrating from Google Products to Google Shopping
10 June 2014
From 1st September 2014 any Google Products Ads will be migrated automatically to Google Shopping ads. Many agencies have been trialling the shopping ads in …
.UK Domain Names Launch
9 June 2014
The face of UK domain names is changing and now as of 10th June 2014 you will be able to buy domain names ending in …
6 Great Ways to Use Customer Reviews
23 May 2014
While there is ongoing debate about the quality and in some cases validity of some customer reviews there is no doubt that they play a …
What is the cost to acquire SEO visitors?
22 May 2014
Online marketing professionals talk about ‘free’ natural search visitors as opposed to paid search visitors, yet these are not usually free as a lot of …
Rebranding – mistakes to avoid
20 May 2014
Rebranding – mistakes to avoid When planning rebranding it is often easier to consider what to avoid as well as best practise. So below are …