Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

Inbound Marketing and Social Media

Inbound Marketing and Social Media

2 May 2024

In this blog, we will discuss the important relationship between inbound marketing and social media, from brand awareness to lead generation.

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Personalisation Strategies in eCommerce

Personalisation Strategies in eCommerce

26 April 2024

Read our guide on how to tailor the customer experience with the list of our top three eCommerce personalisation strategies.

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Paid Search Geo-Targeting Strategies

Paid Search Geo-Targeting Strategies

26 April 2024

Learn how to optimise your localised Paid Search campaigns using the top geo-targeting strategies recommended by marketing experts.

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Multilingual Social Media Lead Generation

Multilingual Social Media Lead Generation

25 April 2024

Are you looking to generate leads through social media using multilingual content? Read our blog for advice on platforms and best practices.

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Optimising Multilingual Product Descriptions

Optimising Multilingual Product Descriptions

23 April 2024

Don’t stop at localising the content in your ads. Go beyond translation – optimise ALL aspects of your landing page, including your product descriptions.

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Building Global Trust in Your Website

Building Global Trust in Your Website

22 April 2024

If you’re a multilingual business, read up on how to use security and trust seals to build trust in your brand’s website on a global …

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Research on the Cultural Impact of CMP

Research on the Cultural Impact of CMP

11 April 2024

ExtraDigital has already noticed the impact of implementing the newly-required CMP banners, as well as noting how the impact varies across the globe.

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Master the 2024 TikTok Algorithm

Master the 2024 TikTok Algorithm

5 April 2024

Read our latest recommendations on how to beat the TikTok algorithm and go viral in 2024. Boost your reach and engage your brand’s audience with …

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The Effect of Keyword Quality Score on Paid Search

The Effect of Keyword Quality Score on Paid Search

3 April 2024

Read more to understand the effect Keyword Quality has on Paid Search and how to improve the effectiveness of your ads and reduce costs.

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Cross-Channel Integration with Paid Search

Cross-Channel Integration with Paid Search

3 April 2024

Understand the importance of integrating paid search campaigns with your other marketing channels. Top strategies for cohesive cross-channel marketing.

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Important news from Google Shopping team

Important news from Google Shopping team

29 March 2024

Google Shopping team have just made an important announcement that will have a major impact on online shops. Google is changing the specification of the …

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Google Update March 2024

Google Update March 2024

28 March 2024

What are the Google updates for March 2024, and how will this affect you? Find out in our latest article.

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