Blog
News and insights from ExtraDigital, a marketing agency based in Kent.
Marketing & Web Development for 20+ years
Is Your SEO Tainted by Association
14 October 2014
It sounds like something out of a Jane Austen novel being tainted by association, but when it comes to SEO rather than being a thrilling …
Building Customer Loyal Through Multichannel Continuity
7 October 2014
While in marketing we often focus on the single conversion metrics i.e. a completed sale or enquiry the real aim is to turn these conversions …
Website Redesign Mistakes to Avoid
18 September 2014
A website redesign is often necessary to keep the look and feel of your site up to date, rework content or keep the site looking …
Branding for not for profit organisations
22 August 2014
Most early branding studies and literature focused on the big commercial brands, especially consumer goods as this is historically where the research has been funded. …
Improve Your Search Marketing with Schema
11 August 2014
This year one of the big but slightly less publicised revolutions in search marketing has been the use of structured data otherwise known as Schema …
Brand marketing – creativity or policing?
8 August 2014
One of the greatest danger an organisation faces when coming out of a recession is the temptation to spend surplus funds on poorly thought our …
Barnacle SEO – for local search SEO
1 August 2014
What is Barnacle SEO? Barnacle SEO is a technique of local search SEO that focuses on appearing well on other high ranking and high traffic …
Responsive eCommerce Design for Leading Catering Equipment Provider
31 July 2014
ExtraDigital have recently completed the redesign and development of www.advantage-catering-equipment.co.uk and www.warewashers.co.uk. The new designs are both fully responsive, allowing users to purchase quality catering …
Hummingbird Facts
20 July 2014
At ExtraDigital our search marketing strategy is driven by an understanding of Hummingbird. So here are some hummingbird facts. And some Google Hummingbird facts. Hummingbirds …
eCommerce Customer Service
17 July 2014
Do You Run An eCommerce Business? Here’s Why Your Customer Service Should Be Legendary Globally, consumers spend billions of pounds each year shopping online. From …
Magento Go eCommerce will close
15 July 2014
Magento Go – the hosted version of Magento will be shut down on February 1st 2015, impacting many online shops who chose this platform. eBay, …
Future trends in eCommerce
8 July 2014
Where is eCommerce heading in the last half of 2014? The answer depends on the market as B2C and B2B are at very different stages …