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Santa tracking started by accident when one of the US defence department’s phone numbers was given out by mistake. The staff ‘checked their radars’ and …

An independent web research company concluded 67.5% of all online shopping carts are abandoned. Increasingly much time is spent optimising web pages and pricing strategies. …

We all know that product recommendations can help eCommerce sites generate more sales, but what is it about them that helps buyers to make extra …

“Conversion Rate is King” Maybe! We can debate whether conversion rate is the most important factor, but it is certainly very significant measurement or KPI …

For on and offline retailers understanding customer expectations is key to building a successful business. Many retailers targeting UK consumers have been working hard to …

On 27th November the European Parliament voted with a decisive majority in favour on proposals to break up Google. So says the headline news, but does …

Whatever your business type or sector the winter holiday season is a great time to promote your brand with effective marketing. At ExtraDigital we have …

We all know that the Christmas period is a key one for eCommerce, but within this period are also a number of key dates that …

December should be a fun and exciting time with everyone celebrating the years achievements and getting prepared for the holidays. However for many companies December …

Below are our ‘top ten” actions to avoid when managing an AdSense account.  Some are surprising at first, but make sense on close inspection. 1.      …

A brief look at how choosing light or dark colours on your website can effect visitor behaviour. Much as we would love every visitors to …

Over the past few weeks SEO news has been dominated by first the update to Google’s Panda algorithm and now the Penguin algorithm. As always …