Marketing & Web Development for 20+ years
AdSense – Top ten list of actions to avoid
18 November 2014
Below are our ‘top ten” actions to avoid when managing an AdSense account. Some are surprising at first, but make sense on close inspection. 1. …
Light or Dark – Website Design Choices
13 November 2014
A brief look at how choosing light or dark colours on your website can effect visitor behaviour. Much as we would love every visitors to …
Worried About Google Panda and Penguin Updates?
23 October 2014
Over the past few weeks SEO news has been dominated by first the update to Google’s Panda algorithm and now the Penguin algorithm. As always …
Is Your SEO Tainted by Association
14 October 2014
It sounds like something out of a Jane Austen novel being tainted by association, but when it comes to SEO rather than being a thrilling …
Building Customer Loyal Through Multichannel Continuity
7 October 2014
While in marketing we often focus on the single conversion metrics i.e. a completed sale or enquiry the real aim is to turn these conversions …
Website Redesign Mistakes to Avoid
18 September 2014
A website redesign is often necessary to keep the look and feel of your site up to date, rework content or keep the site looking …
Branding for not for profit organisations
22 August 2014
Most early branding studies and literature focused on the big commercial brands, especially consumer goods as this is historically where the research has been funded. …
Improve Your Search Marketing with Schema
11 August 2014
This year one of the big but slightly less publicised revolutions in search marketing has been the use of structured data otherwise known as Schema …
Brand marketing – creativity or policing?
8 August 2014
One of the greatest danger an organisation faces when coming out of a recession is the temptation to spend surplus funds on poorly thought our …
Barnacle SEO – for local search SEO
1 August 2014
What is Barnacle SEO? Barnacle SEO is a technique of local search SEO that focuses on appearing well on other high ranking and high traffic …
Responsive eCommerce Design for Leading Catering Equipment Provider
31 July 2014
ExtraDigital have recently completed the redesign and development of www.advantage-catering-equipment.co.uk and www.warewashers.co.uk. The new designs are both fully responsive, allowing users to purchase quality catering …
Hummingbird Facts
20 July 2014
At ExtraDigital our search marketing strategy is driven by an understanding of Hummingbird. So here are some hummingbird facts. And some Google Hummingbird facts. Hummingbirds …