Blog
News and insights from ExtraDigital, a marketing agency based in Kent.
Marketing & Web Development for 20+ years
SEO Consultant – What to Ask
17 March 2015
Top question to ask your SEO consultant to make sure they know their stuff. Having worked in digital marketing for over 12 years I’ve seen …
How does search engine share vary across the world?
7 March 2015
Looking at the map, what do the highlighted countries have in common? The answer is these countries have less than 80% of the search market …
Assessing the value of SEO work
28 February 2015
How do you measure the ongoing value of SEO work? With email marketing or paid search you invest time and money into specific campaigns and …
Mobile Apps or Mobile Websites or Both?
20 February 2015
In 2015 there is no question that most organisations need a mobile presence. But how is this best? Do you want a mobile app or …
What is Material Design?
20 January 2015
When I first started reading about Google’s new visual language Material Design my first though was this is just a new name for Responsive Design, …
Websites with Advertising: Maximising Revenue from AdSense
14 January 2015
As advertising on the Internet grows, so does the ability of consumers to ignore these ads. Therfore advetisers need to be more clever in promoting …
Google Shopping Policy Changes – A Summary
12 January 2015
Keeping up to date with Google Shopping Policy changes is a nightmare as there are many of them. Below is a summary of the main …
Website Design Principles – Responsive Progressive Enhancement
6 January 2015
Progressive enhancement is a website design principle that has been around for many years (since 2003) and enables designers to create really engaging and attractive …
New in 2015? Proximity based marketing
30 December 2014
What will be new in 2015? A strong contender will be proximity based marketing as the technology is established and the infrastructure is beginning to …
Worried about the SEO threat from Pigeons? Find the solution at sea!
29 December 2014
Many online companies in the UK, Australia and Canada will need to spend January assessing the impact of Google releasing the latest Pigeon algorithm update. …
The Pigeon has landed in London
28 December 2014
Just before Christmas 2014, the Google search update named pigeon flew into the UK search results. This particular type of pigeon has already been pecking …
The Penguin 2.0 Update
28 December 2014
Google has rolled out Penguin 2.0. In a nutshell the type of websites that have been affected include porn sites, game sites and some of …