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Progressive enhancement is a website design principle that has been around for many years (since 2003) and enables designers to create really engaging and attractive …

What will be new in 2015? A strong contender will be proximity based marketing as the technology is established and the infrastructure is beginning to …

Many online companies in the UK, Australia and Canada will need to spend January assessing the impact of Google releasing the latest Pigeon algorithm update. …

Just before Christmas 2014, the Google search update named pigeon flew into the UK search results. This particular type of pigeon has already been pecking …

Google has rolled out Penguin 2.0. In a nutshell the type of websites that have been affected include porn sites, game sites and some of …

Santa tracking started by accident when one of the US defence department’s phone numbers was given out by mistake. The staff ‘checked their radars’ and …

An independent web research company concluded 67.5% of all online shopping carts are abandoned. Increasingly much time is spent optimising web pages and pricing strategies. …

We all know that product recommendations can help eCommerce sites generate more sales, but what is it about them that helps buyers to make extra …

“Conversion Rate is King” Maybe! We can debate whether conversion rate is the most important factor, but it is certainly very significant measurement or KPI …

For on and offline retailers understanding customer expectations is key to building a successful business. Many retailers targeting UK consumers have been working hard to …

On 27th November the European Parliament voted with a decisive majority in favour on proposals to break up Google. So says the headline news, but does …

Whatever your business type or sector the winter holiday season is a great time to promote your brand with effective marketing. At ExtraDigital we have …