Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

SEO Consultant – What to Ask

SEO Consultant – What to Ask

17 March 2015

Top question to ask your SEO consultant to make sure they know their stuff. Having worked in digital marketing for over 12 years I’ve seen …

Read More
How does search engine share vary across the world?

How does search engine share vary across the world?

7 March 2015

Looking at the map, what do the highlighted countries have in common? The answer is these countries have less than 80% of the search market …

Read More
Assessing the value of SEO work

Assessing the value of SEO work

28 February 2015

How do you measure the ongoing value of SEO work? With email marketing or paid search you invest time and money into specific campaigns and …

Read More
Mobile Apps or Mobile Websites or Both?

Mobile Apps or Mobile Websites or Both?

20 February 2015

In 2015 there is no question that most organisations need a mobile presence. But how is this best? Do you want a mobile app or …

Read More
What is Material Design?

What is Material Design?

20 January 2015

When I first started reading about Google’s new visual language Material Design my first though was this is just a new name for Responsive Design, …

Read More
Websites with Advertising: Maximising Revenue from AdSense

Websites with Advertising: Maximising Revenue from AdSense

14 January 2015

As advertising on the Internet grows, so does the ability of consumers to ignore these ads. Therfore advetisers need to be more clever in promoting …

Read More
Google Shopping Policy Changes – A Summary

Google Shopping Policy Changes – A Summary

12 January 2015

Keeping up to date with Google Shopping Policy changes is a nightmare as there are many of them. Below is a summary of the main …

Read More
Website Design Principles – Responsive Progressive Enhancement

Website Design Principles – Responsive Progressive Enhancement

6 January 2015

Progressive enhancement is a website design principle that has been around for many years (since 2003) and enables designers to create really engaging and attractive …

Read More
New in 2015? Proximity based marketing

New in 2015? Proximity based marketing

30 December 2014

What will be new in 2015? A strong contender will be proximity based marketing as the technology is established and the infrastructure is beginning to …

Read More
Worried about the SEO threat from Pigeons? Find the solution at sea!

Worried about the SEO threat from Pigeons? Find the solution at sea!

29 December 2014

Many online companies in the UK, Australia and Canada will need to spend January assessing the impact of Google releasing the latest Pigeon algorithm update. …

Read More
The Pigeon has landed in London

The Pigeon has landed in London

28 December 2014

Just before Christmas 2014, the Google search update named pigeon flew into the UK search results. This particular type of pigeon has already been pecking …

Read More
The Penguin 2.0 Update

The Penguin 2.0 Update

28 December 2014

Google has rolled out Penguin 2.0. In a nutshell the type of websites that have been affected include porn sites, game sites and some of …

Read More

Join over 300 happy customers