Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

Dinosaurs, Classification and Search

Dinosaurs, Classification and Search

8 April 2015

This week dinosaur lovers have the satisfaction of knowing that a Brontosaurus is its very own type (genus) of dinosaur, and no longer needs to …

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Should SEO targets be keyword focused?

Should SEO targets be keyword focused?

8 April 2015

The words SEO and keywords go together. You rarely hear one without the other, and they are very much related. But should your SEO strategy …

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Website KPI Counter

Website KPI Counter

1 April 2015

DATE WRITTEN: 1st APRIL 2015 Within digital marketing, 2015 promises to be the year of the marketing measurement tool. Tools that are designed to show …

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Websites with Highest KPIs

Websites with Highest KPIs

1 April 2015

A look at the websites with some of the highest KPI scores based on the ExtraDigital KPI tool. The KPI counter is a useful tool …

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SEO Consultant – What to Ask

SEO Consultant – What to Ask

17 March 2015

Top question to ask your SEO consultant to make sure they know their stuff. Having worked in digital marketing for over 12 years I’ve seen …

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How does search engine share vary across the world?

How does search engine share vary across the world?

7 March 2015

Looking at the map, what do the highlighted countries have in common? The answer is these countries have less than 80% of the search market …

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Assessing the value of SEO work

Assessing the value of SEO work

28 February 2015

How do you measure the ongoing value of SEO work? With email marketing or paid search you invest time and money into specific campaigns and …

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Mobile Apps or Mobile Websites or Both?

Mobile Apps or Mobile Websites or Both?

20 February 2015

In 2015 there is no question that most organisations need a mobile presence. But how is this best? Do you want a mobile app or …

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What is Material Design?

What is Material Design?

20 January 2015

When I first started reading about Google’s new visual language Material Design my first though was this is just a new name for Responsive Design, …

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Websites with Advertising: Maximising Revenue from AdSense

Websites with Advertising: Maximising Revenue from AdSense

14 January 2015

As advertising on the Internet grows, so does the ability of consumers to ignore these ads. Therfore advetisers need to be more clever in promoting …

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Google Shopping Policy Changes – A Summary

Google Shopping Policy Changes – A Summary

12 January 2015

Keeping up to date with Google Shopping Policy changes is a nightmare as there are many of them. Below is a summary of the main …

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Website Design Principles – Responsive Progressive Enhancement

Website Design Principles – Responsive Progressive Enhancement

6 January 2015

Progressive enhancement is a website design principle that has been around for many years (since 2003) and enables designers to create really engaging and attractive …

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