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The words SEO and keywords go together. You rarely hear one without the other, and they are very much related. But should your SEO strategy …

DATE WRITTEN: 1st APRIL 2015 Within digital marketing, 2015 promises to be the year of the marketing measurement tool. Tools that are designed to show …

A look at the websites with some of the highest KPI scores based on the ExtraDigital KPI tool. The KPI counter is a useful tool …

Top question to ask your SEO consultant to make sure they know their stuff. Having worked in digital marketing for over 12 years I’ve seen …

Looking at the map, what do the highlighted countries have in common? The answer is these countries have less than 80% of the search market …

How do you measure the ongoing value of SEO work? With email marketing or paid search you invest time and money into specific campaigns and …

In 2015 there is no question that most organisations need a mobile presence. But how is this best? Do you want a mobile app or …

When I first started reading about Google’s new visual language Material Design my first though was this is just a new name for Responsive Design, …

As advertising on the Internet grows, so does the ability of consumers to ignore these ads. Therfore advetisers need to be more clever in promoting …

Keeping up to date with Google Shopping Policy changes is a nightmare as there are many of them. Below is a summary of the main …

Progressive enhancement is a website design principle that has been around for many years (since 2003) and enables designers to create really engaging and attractive …

What will be new in 2015? A strong contender will be proximity based marketing as the technology is established and the infrastructure is beginning to …