Marketing & Web Development for 20+ years

Getting the Most from AdWords Expanded Headlines

Getting the Most from AdWords Expanded Headlines

3 October 2018

Running AdWords PPC campaigns you will have noticed how Google has expanded text ads. You now have two 30-character headlines, one 80-character description line, and …

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Breakdown of HubSpot’s Growth Platform

Breakdown of HubSpot’s Growth Platform

27 September 2018

Our partner, HubSpot, is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. They have plenty of resources …

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Is Content Marketing and SEO one and the same?

Is Content Marketing and SEO one and the same?

21 September 2018

Many would argue that as a consequence of the Panda and Penguin update, SEO has shifted from a technical focus to content focus. Although the …

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Five Famously Underrated Lead-Capture Form Components

Five Famously Underrated Lead-Capture Form Components

18 September 2018

We’ve all filled them out before, maybe some more than others. But have you ever constructed a lead form? When you’re filling one in, you …

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B2B Lead Generation Practices for Each Channel

B2B Lead Generation Practices for Each Channel

11 September 2018

When it comes to B2B lead generation, it is crucial for marketers to adopt a multi-channel strategy to get your content where your target audience …

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SaaS Marketing Strategy

SaaS Marketing Strategy

23 August 2018

SaaS companies have taken the reins of the internet and are running away with it. And no, we don’t mean the completely intimidating SAS special …

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Expanding into the French Market

Expanding into the French Market

17 August 2018

Bonjour! There’s plenty of reasons why companies are expanding into our neighbouring French market. Aside from the beautiful views, rich history, bread, wine, and cheese, …

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Key reasons you should be using marketing automation

Key reasons you should be using marketing automation

7 August 2018

Marketing tactics and strategies are always changing. As marketers, we are looking for ways in which we can improve leads and revenue and reduce time, …

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Healthcare Marketing Strategies

Healthcare Marketing Strategies

2 August 2018

ExtraDigital has great experience working for the healthcare industry, with a range of clients from different sectors. Such clients include St Catherine’s Hospice, The Royal …

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Optimising Facebook Ad Creatives

Optimising Facebook Ad Creatives

31 July 2018

How you can optimise creative on Facebook ads to achieve better results. Social media is one of the best ways to target customers. Due to …

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Buyer Personas and How to Build Them.

Buyer Personas and How to Build Them.

26 July 2018

At every stage in the business life cycle, decisions are being made based on who your company/products are targeting to achieve the highest profit margins …

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SEO Goal Setting: The Bigger Picture

SEO Goal Setting: The Bigger Picture

15 July 2018

In digital marketing, everything can be measured. It is very important to make sure that you know how your goal will be measured in order …

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