Marketing & Web Development for 20+ years
Getting the Most from AdWords Expanded Headlines
3 October 2018
Running AdWords PPC campaigns you will have noticed how Google has expanded text ads. You now have two 30-character headlines, one 80-character description line, and …
Breakdown of HubSpot’s Growth Platform
27 September 2018
Our partner, HubSpot, is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. They have plenty of resources …
Is Content Marketing and SEO one and the same?
21 September 2018
Many would argue that as a consequence of the Panda and Penguin update, SEO has shifted from a technical focus to content focus. Although the …
Five Famously Underrated Lead-Capture Form Components
18 September 2018
We’ve all filled them out before, maybe some more than others. But have you ever constructed a lead form? When you’re filling one in, you …
B2B Lead Generation Practices for Each Channel
11 September 2018
When it comes to B2B lead generation, it is crucial for marketers to adopt a multi-channel strategy to get your content where your target audience …
SaaS Marketing Strategy
23 August 2018
SaaS companies have taken the reins of the internet and are running away with it. And no, we don’t mean the completely intimidating SAS special …
Expanding into the French Market
17 August 2018
Bonjour! There’s plenty of reasons why companies are expanding into our neighbouring French market. Aside from the beautiful views, rich history, bread, wine, and cheese, …
Key reasons you should be using marketing automation
7 August 2018
Marketing tactics and strategies are always changing. As marketers, we are looking for ways in which we can improve leads and revenue and reduce time, …
Healthcare Marketing Strategies
2 August 2018
ExtraDigital has great experience working for the healthcare industry, with a range of clients from different sectors. Such clients include St Catherine’s Hospice, The Royal …
Optimising Facebook Ad Creatives
31 July 2018
How you can optimise creative on Facebook ads to achieve better results. Social media is one of the best ways to target customers. Due to …
Buyer Personas and How to Build Them.
26 July 2018
At every stage in the business life cycle, decisions are being made based on who your company/products are targeting to achieve the highest profit margins …
SEO Goal Setting: The Bigger Picture
15 July 2018
In digital marketing, everything can be measured. It is very important to make sure that you know how your goal will be measured in order …