Marketing & Web Development for 20+ years

Focused on Growth

Focused on Growth

3 December 2018

“If you do what you’ve always done, you’ll get what you’ve always gotten.” Tony Robbins American author Here at ExtraDigital, we are focused on growth. …

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Voice Search and its Impact on Digital Marketing

Voice Search and its Impact on Digital Marketing

25 November 2018

It is important that marketers consider the rise of voice searches and how it affects the way services and products are being searched. Voice search …

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LinkedIn for B2B Businesses targeting MENA

LinkedIn for B2B Businesses targeting MENA

25 October 2018

LinkedIn in MENA Region LinkedIn announced that it reached a milestone of 500 million members across 200 countries early last year, and 22 million of …

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What is a good CTR (Click through rate) for AdWords?

What is a good CTR (Click through rate) for AdWords?

18 October 2018

Data for average CTR (Click Through Rate) in AdWords (or Google Ads) by market sector or industry. Based on analysis of over 2,200 campaigns over …

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How to Research Buyer Personas

How to Research Buyer Personas

16 October 2018

In a previous blog post back in July, we talked about what buyer personas are and how to create them. A lot of thought should …

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SEO Techniques for 2019

SEO Techniques for 2019

4 October 2018

Now that 2018 is winding down, we thought it would be a good time to review SEO tactics – what’s working, what’s not, and what …

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Getting the Most from AdWords Expanded Headlines

Getting the Most from AdWords Expanded Headlines

3 October 2018

Running AdWords PPC campaigns you will have noticed how Google has expanded text ads. You now have two 30-character headlines, one 80-character description line, and …

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Breakdown of HubSpot’s Growth Platform

Breakdown of HubSpot’s Growth Platform

27 September 2018

Our partner, HubSpot, is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. They have plenty of resources …

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Is Content Marketing and SEO one and the same?

Is Content Marketing and SEO one and the same?

21 September 2018

Many would argue that as a consequence of the Panda and Penguin update, SEO has shifted from a technical focus to content focus. Although the …

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Five Famously Underrated Lead-Capture Form Components

Five Famously Underrated Lead-Capture Form Components

18 September 2018

We’ve all filled them out before, maybe some more than others. But have you ever constructed a lead form? When you’re filling one in, you …

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B2B Lead Generation Practices for Each Channel

B2B Lead Generation Practices for Each Channel

11 September 2018

When it comes to B2B lead generation, it is crucial for marketers to adopt a multi-channel strategy to get your content where your target audience …

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SaaS Marketing Strategy

SaaS Marketing Strategy

23 August 2018

SaaS companies have taken the reins of the internet and are running away with it. And no, we don’t mean the completely intimidating SAS special …

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