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By now, everyone has heard that PPC could be great for their brand, but you may also have heard that it has its pitfalls and …

Why Spanish digital marketing makes sense in the US Let’s put it simply: marketing your business to the Hispanic population in the US is your …

Here at ExtraDigital, we specialise in multilingual marketing. When it comes to multilingual PPC, there are critical steps that often get overlooked. While PPC is …

An image is worth a thousand words. Brands that have decided to invest in creating visual content know this very well. These companies have experienced …

Level Up your Online Strategy:Consumer Research and Purchase Behaviour 2019 With a hard hit on high-street retailers earlier this year, the urgent need for a …

Connected customers and how they affect your marketing decisions Customers are the driving force behind growth, so it is essential to understand your customers and …

Can there be disadvantages to PPC? Yes, there can. With PPC or paid search, it is very easy to spend far too much money on …

While most of us are talking to Alexa or searching in Google for inquiries, that’s not the case with the most significant Internet user in …

The beauty of the eCommerce industry is that there are almost no geographical barriers to entry. Yes, you still need to consider distribution, but you …

CPC – or cost per click – is the price you pay to Google AdWords when someone clicks on your ads. CPCs are different depending …

Planning a business event or planning on attending an event soon for your business? Social media is a powerful tool to use at live events. …

Setting up an AdWords account and putting in your card details isn’t quite enough to see the sales or enquiries rolling in. A Google AdWords …