Blog
News and insights from ExtraDigital, a marketing agency based in Kent.
Marketing & Web Development for 20+ years
How Organic and Paid Advertising Work Together
24 April 2020
Journey Based Advertising: Chapter Three When it comes to marketing teams, there is a lot of diversity in the actual work we do and what …
Adapting Journey Based Advertising for Social and Search
23 April 2020
Journey Based Advertising: Chapter Two In a previous chapter, we dove into Journey Based Advertising and what it would look like to align your ad …
Marketing Roadmap
17 April 2020
We’re living in very uncertain times. However, there are ways to combat the effects of this pandemic by looking towards where you want to be …
The time to migrate is NOW!
15 April 2020
The EoL (end-of-life) of Magento 1 has been on our radar since its announcement in 2018. While we have already migrated our clients over to …
Rich Snippets and how to implement them for your site
8 April 2020
What are rich snippets? Like all of Google’s features, the aim of rich snippets is to help people find the most relevant search result quickly …
Google’s Page Speed Algorithm is Changing
8 April 2020
The algorithm that scores page speed for Google, also known as Lighthouse Performance Score, is changing again with the upcoming release of Lighthouse 6. What …
Why SEO is more important than ever
6 April 2020
Search Engine Optimisation is an essential part of every digital marketing strategy. Not only does it offer greater searchability and visibility for your business, but …
19 B2B Tips for COVID-19
31 March 2020
We are going to share 19 B2B tips for digital marketing to help support businesses through this strange time.
Responsible marketing during COVID-19
27 March 2020
Context matters, a lot. In everything we do as brands, what is currently happening around us is important. Whether it is a cultural change, a …
Customer relationships; at the heart of everything
26 March 2020
Customers are the engine of your business and represent the values and mission of your brand. During these times of uncertainty, it’s more important than …
A more human approach to B2B Marketing
25 March 2020
Traditionally, simplicity and directness have been key to success in B2B messaging. Your prospects are busy people, who have little time to research, understand and …
Narrative Design for B2B Brands
23 March 2020
Storytelling has always been an essential part of a brand’s development. A great story is something you can build your brand upon, something you can …