Marketing & Web Development for 20+ years

Faceted Search and Navigation

Faceted Search and Navigation

27 January 2021

You may have heard the term and are now asking yourself, what is faceted search? Faceted navigation and search are the same things; it is …

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eCommerce Platforms: A Breakdown

eCommerce Platforms: A Breakdown

20 January 2021

Choosing the right eCommerce Platform When deciding to sell online, one of the most important choices to make is choosing which eCommerce platform to use. …

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6 Common Mistakes to Avoid When Choosing an eCommerce Platform

6 Common Mistakes to Avoid When Choosing an eCommerce Platform

12 January 2021

The eCommerce industry has thrived in the past few months; businesses now have to rethink their strategy and introduce eCommerce stores to tend to the …

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How Much Does an eCommerce Website Cost?

How Much Does an eCommerce Website Cost?

6 January 2021

We’re all aware that there has been a massive surge in eCommerce sales in 2020, and this number will most likely keep increasing in the …

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Best B2B eCommerce Platform Comparison

Best B2B eCommerce Platform Comparison

18 December 2020

While at face value the various listed B2B eCommerce platforms share major similarities due to the changing nature of B2B operations, new essential features have …

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A Walk Through the Buyers Journey

A Walk Through the Buyers Journey

15 December 2020

Take a walk through the Buyer’s Journey with us. Find out what it is, how the different stages affect your content stragety and why it’s …

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Optimising PPC and Paid Social Conversion Rates

Optimising PPC and Paid Social Conversion Rates

20 November 2020

We’ve all been there; you dedicate money and time in creating perfect ad copies and launching paid search campaigns, yet the conversion rates are not …

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Black Friday Marketing Strategies for eCommerce Stores

Black Friday Marketing Strategies for eCommerce Stores

3 November 2020

Black Friday is nearing. This year, it falls on the 27th of November followed by Cyber Monday on the 30th. The 4-day event is easily …

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Different B2B eCommerce Payment Methods and Solutions

Different B2B eCommerce Payment Methods and Solutions

2 November 2020

Designing and operating your B2B eCommerce solution involves many different facets. One of them is how customers will pay – it’s important to consider here …

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7 Key Features of B2B eCommerce Business

7 Key Features of B2B eCommerce Business

30 October 2020

B2B businesses today are increasingly adopting the eCommerce model to increase profitability and achieve other company goals. This is not surprising as B2B buyers are …

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Google Shopping Ads for eCommerce Businesses

Google Shopping Ads for eCommerce Businesses

29 October 2020

The eCommerce industry is growing at an accelerated pace driven by the impact of the recent pandemic. Now, with holiday seasons nearing, the industry is …

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B2B Email Marketing

B2B Email Marketing

27 October 2020

There have been lots of talk amongst marketers about how email marketing is dying or is already dead. But this is 100% incorrect! Email marketing …

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