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What does a recession mean? A recession is defined as “a period of temporary economic decline during which trade and industrial activity are reduced, generally …

Gone are the days when marketers think of the buyer’s journey as linear: Stranger sees an ad for your business for the first time -> …

Firstly, let’s begin by understanding what paid social media is and why different businesses invest in it. Paid social media is a method of displaying …

What is HubSpot, and what can it do? HubSpot is a marketing, sales, and service platform that aids businesses in attracting clients, turning leads into …

In today’s technologically advanced environment, marketing is constantly changing. It’s time for business owners to adopt digital marketing methods and ditch the traditional era of …

The mission to improve user experience and weed out spammers, bots, and hard-to-use websites continue with the Google Ads’ latest destination requirements update. A small …

Are you looking to keep your contact database organised? Launch effective inbound marketing campaigns? Or improve the processes in your customer support department? HubSpot is …

What tools does HubSpot offer? HubSpot has become one of the most popular marketing and sales platforms worldwide as it offers many different tools and …

Whether you’re a small business owner looking to run your first campaign or a fully-fledged marketing team with a million-pound budget, automation should be an …

YouTube is now the second largest search engine online, with well over 5 billion videos being watched every day globally. With such a large number …

Google Tag Manager is a tool that allows you to add and edit tracking tags on your website or mobile app from a user interface. …

One of the biggest things to remember with any marketing style is that people like to feel they’re buying from a person, not a brand. …