Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

The best inbound marketing tools for your business

The best inbound marketing tools for your business

16 June 2022

If you are involved in delivering your business’ marketing strategy, you might have heard the term inbound marketing before. What is it exactly? What can …

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The Hottest New Online Market – Germany

The Hottest New Online Market – Germany

5 June 2022

Looking to expand your business in 2017? Germany has a large and growing eCommerce market which your company can take advantage of with assistance from …

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Does your website need to improve on accessibility?

Does your website need to improve on accessibility?

18 May 2022

You may be wondering, what is website accessibility? In simple words, when we say “accessibility of a website”, we are talking about a measure of …

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Google Analytics 4: How can we benefit from the change?

Google Analytics 4: How can we benefit from the change?

12 May 2022

Google will be transitioning from the Universal Analytics platform to the upgraded Google Analytics 4 from the 1st of July 2023. Even though Universal Analytics …

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The Rise of Video Marketing and Why Your Business Needs It

The Rise of Video Marketing and Why Your Business Needs It

25 March 2022

The popularity of video has increased rapidly in recent years, along with the effectiveness of video marketing across all digital platforms, including Facebook, YouTube, Instagram, …

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How is IOS Impacting Facebook Ads?

How is IOS Impacting Facebook Ads?

11 March 2022

In 2021, Apple released significant changes to IOS 14, limiting the flow of data exchange and prohibiting specific data collection and sharing by app publishers. …

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Inbound vs Outbound Marketing

Inbound vs Outbound Marketing

2 March 2022

You might be thinking, ”Oh no, not more buzz words” but wait! Inbound and Outbound marketing are the terms to describe to very different forms …

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Google to Sunset Expanded Text Ads

Google to Sunset Expanded Text Ads

20 February 2022

Google has announced that Expanded Text Ads (ETAs) will be sunset on the 30th of June 2022, and Responsive Search Ads (RSA) will fully take …

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Social Media Platforms: Which ones are right for your Business?

Social Media Platforms: Which ones are right for your Business?

18 February 2022

There is a wide variety of Social Media platforms out there, and we hear all the time about the benefits of Social Media Marketing. 54% …

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Disadvantages of SEO

Disadvantages of SEO

8 February 2022

Can there be disadvantages to SEO? Yes there can, as experts in digital marketing at ExtraDigital we know that all marketing channels have their benefits …

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A Guide to Backlinks

A Guide to Backlinks

4 February 2022

Also known as an inbound link, a backlink is a link that comes from another website to yours. These links play an essential part in …

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Magento 1 Migration for PCI DSS Compliance

Magento 1 Migration for PCI DSS Compliance

8 July 2021

Back in September 2018, Magento eCommerce announced that after June 2020, they would no longer be providing updates and patches for both Magento 1 and …

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