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You may be wondering, what is website accessibility? In simple words, when we say “accessibility of a website”, we are talking about a measure of …

Google will be transitioning from the Universal Analytics platform to the upgraded Google Analytics 4 from the 1st of July 2023. Even though Universal Analytics …

The popularity of video has increased rapidly in recent years, along with the effectiveness of video marketing across all digital platforms, including Facebook, YouTube, Instagram, …

In 2021, Apple released significant changes to IOS 14, limiting the flow of data exchange and prohibiting specific data collection and sharing by app publishers. …

You might be thinking, ”Oh no, not more buzz words” but wait! Inbound and Outbound marketing are the terms to describe to very different forms …

Google has announced that Expanded Text Ads (ETAs) will be sunset on the 30th of June 2022, and Responsive Search Ads (RSA) will fully take …

There is a wide variety of Social Media platforms out there, and we hear all the time about the benefits of Social Media Marketing. 54% …

Can there be disadvantages to SEO? Yes there can, as experts in digital marketing at ExtraDigital we know that all marketing channels have their benefits …

Also known as an inbound link, a backlink is a link that comes from another website to yours. These links play an essential part in …

Back in September 2018, Magento eCommerce announced that after June 2020, they would no longer be providing updates and patches for both Magento 1 and …

With each marketing strategy needing to be tailored to both the campaign and organisation, the inbound methodology is the perfect plan which allows for the …

In a previous article, we touched on Faceted Navigation and its benefits for eCommerce, publishers, and other large websites. “Faceted navigation is a feature on …