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Paid search and paid social are two very popular forms of digital advertising that many businesses use to reach customers online. Choosing between the two …

It’s a common fear for Adwords customers – they type the major keyword they’ve been investing time and money into Google yet discover their PPC …

“B2B (business-to-business) marketing refers to any marketing strategy of content that is geared towards a business or organisation” – HubSpot. Social media marketing is a …

If you sell internationally, pay attention! Shopify has improved its ability for global ecommerce with Shopify markets. This management tool allows you to set up, …

Optimizing your website for featured snippets is a valuable SEO strategy to increase organic visibility and drive more traffic to your site.

What does a recession mean? A recession is defined as “a period of temporary economic decline during which trade and industrial activity are reduced, generally …

Search Console New Video Indexing Report (2022) To help marketers understand the performance of our videos in Search, Google has answered our prayers by providing …

Gone are the days when marketers think of the buyer’s journey as linear: Stranger sees an ad for your business for the first time -> …

Firstly, let’s begin by understanding what paid social media is and why different businesses invest in it. Paid social media is a method of displaying …

What is HubSpot, and what can it do? HubSpot is a marketing, sales, and service platform that aids businesses in attracting clients, turning leads into …

The use of smart phones for online shopping has seen a rise in the use of social media channels for shopping. Learn more about social …

In today’s technologically advanced environment, marketing is constantly changing. It’s time for business owners to adopt digital marketing methods and ditch the traditional era of …