A partnership with a multilingual marketing agency can be a beneficial tool for any brand looking to grow its business and extend its market reach.
Partnering with a Multilingual specialist can unlock numerous benefits for your organisation. In this article, we will explore those and highlight why partnering with an agency like ExtraDigital could be the answer you’re looking for when entering new markets!
Competitive Advantage
By partnering with a multilingual agency, you can experience benefits that will see your business grow and succeed. The main benefit is an increase in competitive advantage.
Many competitors who operate in the same market may not offer multilingual content for their consumers can experience difficulties when connecting with their audience. Communicating in multiple languages can be a significant competitive advantage for your business.
Partnering with a multilingual agency allows you to localise your marketing strategies by offering content in the desired language of your intended audience. Multilingual agencies can provide your business with insights into different industries to enhance your ability to grow and succeed in all markets due to the vast array of skills offered by an agency such as ExtraDigital.
Implementing multilingual content can show your audience that you are focused on improving their experience and overall satisfaction while engaging with your content.
This can boost the likeliness of improving customer loyalty within your business.
Competitive advantage can be gained through:
- Website development to offer multiple language options
- Provide improved customer service methods
- Increased reach as language barriers are broken down
- Increased customer satisfaction
Market Reach
Market Reach is an important element for any business attempting to grow and succeed in international marketing and can be assisted through partnerships with multilingual agencies.
Multilingual agencies such as ExtraDigital have a great understanding of the different audiences and cultures around the world.
By partnering with an agency, they can help you to create content that will allow you to resonate better with your international users, tailored to the needs and wants of specific territories.
This can positively affect SEO (search engine optimisation) and boost your ranking by improving international users’ engagement with your website.
Multilingual content can also enhance your business’s credibility with international users, indicating that you have taken the time to ensure content is available in multiple languages that appeal to your audiences. Enhancing your content’s cultural relevance can improve your brand image and foster trust with your audience.
Market reach can also be maximised through multilingual agency partnerships due to the ability to mitigate risk within a market. Using an agency gives you the confidence that we are up to date with legalities in each market such as the Fair-Trading Act in Australia and GDPR and DMA in the United Kingdom and European Union.
Enhance productivity
International businesses can experience challenges when assisting their users due to language barriers worldwide.
A multilingual agency can ensure tasks are completed on time to a high standard suitable for your territories while providing seamless communication between the agency and the customer.
This can ensure confidence for your business and allow you to rely on an agency so you can focus on your tasks.
Multilingual agencies can be your ‘one-stop shop’ for multilingual expertise. Multilingual agencies like ExtraDigital have the experience of working in different languages and cultures, so understanding all the nuances you need to consider can save you time and money on research and building out market strategies.
Your business can also reduce costs by partnering with a multilingual agency, which allows you to avoid expenses for hiring and training a team to perform the same tasks as an agency.
In addition, the last benefit to enhancing productivity through a partnership is allowing your business to achieve faster market entry. An agency can help you to adapt your marketing strategies, for example, to be localised for different territories. This is achieved through a greater understanding of the cultural differences within your global reach, which can, in turn, reduce the likelihood of failure as you grow your company.
At ExtraDigital, we have extensive experience partnering with businesses to enhance their growth. This means we can offer fast results, as we already know what works, and we can deliver results tailored to each market.
Customer Satisfaction
The previously mentioned benefits will all have a knock-on effect on customer satisfaction and improve the current levels through involvement with multilingual agencies.
Partnerships can ensure enhanced satisfaction as users prefer to engage with content in their native language. It can also mean that the brand messaging is communicated correctly so users better understand your brand and what you are selling.
High customer satisfaction is important for your business as this will lead to loyalty and repeat purchases from your consumers and can lead to growth through word of mouth.
To Conclude
Multilingual agencies can be a beneficial tool to grow your business through international marketing. They can help you gain a competitive advantage within your market and extend your reach with global audiences.
See progression for your company without the hassle of taking the time and money to hire and train new staff when you can outsource your work from an agency.
Are you interested in partnering with a multilingual agency?
Contact us and book a consultation today to learn how your organisation can benefit from partnering with ExtraDigital!
